TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →
TG3 SaaS/Tools/SaaS discount calculator
Free SaaS calculator

SaaS discount calculator.

Enter your price, discount and customer count to see the annual revenue a discount really costs you. Free, runs in your browser and nothing is stored.

The calculator

The SaaS discount calculator.

$
%
Annual revenue given away
0

This calculator runs entirely in your browser. Nothing you enter is sent anywhere or stored. It is a quick estimate, not financial advice.

The formula

How the SaaS discount calculator works.

The net price is your list price minus the discount. The annual revenue given away is the gap between what those customers would pay at list and what they actually pay, across a full year.

The reason it stings in SaaS is the word recurring. A one-time 20 percent off is a concession. A 20 percent discount on a subscription repeats every single month until that customer leaves.

What it means

Why a SaaS discount is forever.

Discounts feel free in the moment because they help close the deal in front of you. The cost is invisible because it shows up later, spread across months and customers, never as one painful line.

Before you discount, ask what it is buying, a longer contract, a case study, a faster close. A discount that buys nothing is just permanently lower pricing dressed up as a deal.

Common questions

What people ask about the SaaS discount calculator.

How do I calculate the cost of a SaaS discount?+

Find the net price after the discount, then take the gap between annual revenue at list and annual revenue discounted, across all customers on the deal.

Why are SaaS discounts more costly than one-off discounts?+

Because the discount recurs. On a subscription it repeats every month until the customer churns, so the lifetime cost is far larger than it first appears.

When is discounting worth it?+

When it buys something in return, a longer commitment, a reference, a meaningfully faster close. A discount that buys nothing is just a lower price.

Should I discount to reduce churn?+

Rarely. Discounting to save an account trains customers to threaten to leave. Fix the value problem behind the churn instead.

More calculators
TAM SAM SOM calculatorSaaS funnel calculatorWin rate calculatorSales velocity calculatorGRR calculatorNPS calculator

Discounting more than you realise?

The 30-minute audit includes whether your discounting is quietly eroding revenue. No sales sequence.

Book the 30-minute audit →
Response inside 4 business hours · We turn down 1 in 3