How often does the SaaS marketing newsletter go out?

Roughly once every two weeks. We send when there is something worth your time.

What will I actually get?

One specific thing we saw work or fail on a real SaaS account, with the tactic and the number behind it.

Will you spam me or sell my email?

No. One email roughly every two weeks, one-click unsubscribe and we never sell your address.

Do I have to be a TG3 client?

No. The newsletter is free and open to anyone doing SaaS marketing.

SaaS marketing newsletter from a SaaS-only agency

TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →

Home

SaaS SEOProgrammatic + AI citations→ Paid acquisitionDemand capture that pays back→ ContentEditorial depth that ranks→ LifecycleActivation + expansion→ ABMNamed-account motions→ CROTrial + demo conversion→ Analytics + RevOpsWarehouse attribution→

Lead lever

SaaS SEO

Programmatic depth plus AI citation share. The compounding channel that owns your category over time.

2% → 31%AI citation share
in 6 months

Programmatic pages at scaleStructured for AI extraction

Explore SaaS SEO →

Demand capture

Paid acquisition

LinkedIn and Google tuned for the B2B buying committee, not cheap clicks. Demand capture that actually pays back.

< 12 motarget CAC
payback

Committee-aware targetingNo markup on ad spend

Explore paid →

Trust engine

Content

Editorial depth the incumbent cannot match, structured for AI extraction and the long SaaS buyer journey.

Rank 1category query
in 12 months

Original research that gets citedTrade-press link velocity

Explore content →

Retention

Lifecycle

Activation and expansion that protect net revenue retention, the metric your board actually lives by.

104 → 121%NRR lift
example

Activation-event triggersExpansion playbooks

Explore lifecycle →

Closing motion

ABM

Orchestrated motions on the named accounts that fit your ICP. The closing motion for higher-ACV SaaS.

+180%pipeline on
target accounts

ICP-matched target listsMulti-touch orchestration

Explore ABM →

Cheapest lift

CRO

Trial and demo flow optimisation. The cheapest lift on the traffic the other channels already generate.

-38%CAC via
conversion

Trial-to-paid optimisationDemo flow redesign

Explore CRO →

Foundation

Analytics + RevOps

Warehouse attribution so the multi-touch SaaS journey gets measured honestly and the CFO trusts the numbers.

2-4xundercounted
demand found

Warehouse-native attributionBoard-grade reporting

Explore analytics →

Not sure which lever moves first?

The 30-minute audit tells you, with your numbers.

Book the audit →

By stage

Series A$1M-3M ARR · find the channel Series B / C$3M-10M · diversify channels Growth stage$10M-50M · break the plateau PE-backedThesis-aligned efficient growth Public SaaSGovernance-grade reporting

By industry

B2B SaaSThe core motion DevToolsProgrammatic + AI citations AI SaaSCategory positioning FintechTrust + compliance All 12 industriesVertical, HR, MarTech + more

By role

FoundersBuy back your week CMOsExecution, not headcount VP GrowthVelocity, not hiring Demand genPipeline, not MQLs PE operating partners PortfolioOne system across companies

Not sure where you fit?

The playbook changes by stage, industry and role.

Talk to us →

Free SaaS calculators 20 tools · no signup

CACCAC calculator LTVLTV calculator 3:1LTV:CAC ratio moCAC payback 40Rule of 40 %Churn rate NRRNet retention $Valuation

All 32 calculators →

Proof & thinking

Case studiesReal ARR outcomes, not a testimonial wall InsightsWhy SaaS marketing stalls and how to fix it SaaS metrics glossaryEvery SaaS metric defined in plain English Best SaaS agenciesBuyer guides by specialty, named neutrally Our processHow a 30-minute audit becomes a roadmap

Want everything in one workspace?

Run the calculators, then book the audit that reads your numbers.

Book the audit →

Fixed fee The audit is one fixed price. No surprises, no scoping games, audit deck is yours to keep.

Start here

Audit & roadmap

Best first step for any SaaS

$18,000 fixed

Full channel + attribution audit
Lever-priority roadmap
Board-ready deck

Book the audit →

Ongoing

Retainer

For execution across channels

$7,500+ /mo

Seven-channel execution bench
Six-month minimum
Audit required first

See retainer →

Aligned

Performance

Outcome-linked partnership

Custom

Tied to growth outcomes
For PE and multi-brand
By selection

Talk to us →

We turn down 1 in 3.

Audit required before any retainer kickoff. We say no when the fit is wrong.

See full pricing →

US EN ▾ Book a call

What the SaaS marketing newsletter covers.

Every issue is one specific thing we saw work or fail, on real SaaS accounts. A query map that pulled AI citations. A paid restructure that fixed CAC payback. An attribution fix a CFO actually signed off. You get the tactic and the number, not a trend roundup.

The recurring beats

SaaS SEO and AEO, the query maps and comparison pages that earn pipeline.
Paid acquisition judged on payback, not platform-reported ROAS.
Lifecycle and retention moves that protect net revenue retention.
Attribution and RevOps, the reporting that survives a board meeting.

Why this SaaS marketing newsletter is different.

Most marketing newsletters are written by people selling a course. This one is written by operators who spend the day in SaaS accounts and have turned down 1 in 3 prospects to stay that way. When something stops working we say so.

Cadence

Roughly every two weeks. We would rather skip a week than pad one.

SaaS SEO

Paid acquisition

Content

Lifecycle

ABM

CRO

Analytics + RevOps

Audit & roadmap

Retainer

Performance

The SaaS marketing newsletter.

What the SaaS marketing newsletter covers.

The recurring beats

Why this SaaS marketing newsletter is different.

Cadence

Get the field notes

Questions about the SaaS marketing newsletter.

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