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TG3 SaaS/Tools/SaaS funnel calculator
Free SaaS calculator

SaaS funnel calculator.

Enter the counts at each stage to see your stage-by-stage and overall funnel conversion. Free, runs in your browser and nothing is stored.

The calculator

The SaaS funnel calculator.

Overall conversion
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This calculator runs entirely in your browser. Nothing you enter is sent anywhere or stored. It is a quick estimate, not financial advice.

The formula

How the SaaS funnel calculator works.

Each stage rate is the count at that stage divided by the count at the one before it. The overall rate is paid customers divided by visitors, the full journey in one number.

Splitting it this way matters because a blended number hides the leak. Two funnels with the same overall rate can have completely different problems, one losing people at signup, the other at the paid step.

What it means

Where your funnel actually leaks.

The useful read is not the overall figure, it is the steepest single drop. That is the stage costing you the most customers and the cheapest place to win more is almost always fixing the worst leak, not adding traffic on top.

Watch the activated-to-paid step in particular. A big drop there usually means users are not reaching real value before the trial ends, which is an onboarding problem, not a pricing one.

Common questions

What people ask about the SaaS funnel calculator.

How do I calculate funnel conversion?+

Divide the count at each stage by the count at the previous stage for the stage rate and divide paid customers by visitors for the overall rate.

What is a good SaaS funnel conversion rate?+

It depends heavily on traffic source and intent, so compare to your own trend and segment by channel rather than chasing a universal benchmark.

Why look at stage rates instead of overall?+

Because a blended number hides where the funnel leaks. The steepest single stage drop is the cheapest place to win more customers.

My activated-to-paid rate is low. Why?+

Usually because users are not reaching real value during the trial. That is an onboarding and activation problem more often than a pricing one.

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