Marketing integrations: the SaaS stack we work in

Q: Do I need to switch tools to work with TG3?

No. We work inside your existing stack, your CRM, automation, analytics and ad tools. There is no TG3 platform to buy and no migration.

Q: Which marketing tools does TG3 work in?

The common SaaS layers, CRM such as HubSpot or Salesforce, automation such as Marketo or Customer.io, analytics such as GA4 or Amplitude, plus the major ad and SEO tools. If you run something else, we almost certainly work in it too.

Q: Is TG3 a certified partner of these tools?

No. We are not an official partner or reseller of the tools we work in. We operate inside whatever you already use, with no vendor allegiance.

Q: What access does TG3 need?

Usually read access to analytics and the CRM to start, then scoped access to ad accounts and automation as the work reaches them. We ask for the least we need and prefer read-only.

TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →

Home

SaaS SEOProgrammatic + AI citations→ Paid acquisitionDemand capture that pays back→ ContentEditorial depth that ranks→ LifecycleActivation + expansion→ ABMNamed-account motions→ CROTrial + demo conversion→ Analytics + RevOpsWarehouse attribution→

Lead lever

SaaS SEO

Programmatic depth plus AI citation share. The compounding channel that owns your category over time.

2% → 31%AI citation share
in 6 months

Programmatic pages at scaleStructured for AI extraction

Explore SaaS SEO →

Demand capture

Paid acquisition

LinkedIn and Google tuned for the B2B buying committee, not cheap clicks. Demand capture that actually pays back.

< 12 motarget CAC
payback

Committee-aware targetingNo markup on ad spend

Explore paid →

Trust engine

Content

Editorial depth the incumbent cannot match, structured for AI extraction and the long SaaS buyer journey.

Rank 1category query
in 12 months

Original research that gets citedTrade-press link velocity

Explore content →

Retention

Lifecycle

Activation and expansion that protect net revenue retention, the metric your board actually lives by.

104 → 121%NRR lift
example

Activation-event triggersExpansion playbooks

Explore lifecycle →

Closing motion

ABM

Orchestrated motions on the named accounts that fit your ICP. The closing motion for higher-ACV SaaS.

+180%pipeline on
target accounts

ICP-matched target listsMulti-touch orchestration

Explore ABM →

Cheapest lift

CRO

Trial and demo flow optimisation. The cheapest lift on the traffic the other channels already generate.

-38%CAC via
conversion

Trial-to-paid optimisationDemo flow redesign

Explore CRO →

Foundation

Analytics + RevOps

Warehouse attribution so the multi-touch SaaS journey gets measured honestly and the CFO trusts the numbers.

2-4xundercounted
demand found

Warehouse-native attributionBoard-grade reporting

Explore analytics →

Not sure which lever moves first?

The 30-minute audit tells you, with your numbers.

Book the audit →

By stage

Series A$1M-3M ARR · find the channel Series B / C$3M-10M · diversify channels Growth stage$10M-50M · break the plateau PE-backedThesis-aligned efficient growth Public SaaSGovernance-grade reporting

By industry

B2B SaaSThe core motion DevToolsProgrammatic + AI citations AI SaaSCategory positioning FintechTrust + compliance All 12 industriesVertical, HR, MarTech + more

By role

FoundersBuy back your week CMOsExecution, not headcount VP GrowthVelocity, not hiring Demand genPipeline, not MQLs PE operating partners PortfolioOne system across companies

Not sure where you fit?

The playbook changes by stage, industry and role.

Talk to us →

Free SaaS calculators 20 tools · no signup

CACCAC calculator LTVLTV calculator 3:1LTV:CAC ratio moCAC payback 40Rule of 40 %Churn rate NRRNet retention $Valuation

All 32 calculators →

Proof & thinking

Case studiesReal ARR outcomes, not a testimonial wall InsightsWhy SaaS marketing stalls and how to fix it SaaS metrics glossaryEvery SaaS metric defined in plain English Best SaaS agenciesBuyer guides by specialty, named neutrally Our processHow a 30-minute audit becomes a roadmap

Want everything in one workspace?

Run the calculators, then book the audit that reads your numbers.

Book the audit →

Fixed fee The audit is one fixed price. No surprises, no scoping games, audit deck is yours to keep.

Start here

Audit & roadmap

Best first step for any SaaS

$18,000 fixed

Full channel + attribution audit
Lever-priority roadmap
Board-ready deck

Book the audit →

Ongoing

Retainer

For execution across channels

$7,500+ /mo

Seven-channel execution bench
Six-month minimum
Audit required first

See retainer →

Aligned

Performance

Outcome-linked partnership

Custom

Tied to growth outcomes
For PE and multi-brand
By selection

Talk to us →

We turn down 1 in 3.

Audit required before any retainer kickoff. We say no when the fit is wrong.

See full pricing →

US EN ▾ Book a call

Why marketing integrations matter to how we work.

We do not rip out your stack and sell you ours. There is no TG3 platform to buy. We work inside the tools you already pay for and already know, which means faster onboarding, no migration risk and no new license to justify to finance.

That is the whole point of how we run. Your CRM stays your CRM. We plug into it, read what is there, fix what is broken and leave you with a stack that works better, not a different one you now depend on us to run.

The marketing stack we operate in.

Most SaaS marketing runs on the same handful of layers. Here are the ones we work in most, with the tools we see most often at each. The list is not exhaustive and it is not a requirement. If you run something else, we almost certainly work in it too.

Layer	What it does	Tools we commonly work in
CRM	Pipeline and the source of revenue truth	HubSpot, Salesforce, Pipedrive
Marketing automation	Email, nurture and lead workflows	HubSpot, Marketo, Customer.io
Web and product analytics	Traffic, conversion and activation data	GA4, Mixpanel, Amplitude
Data and CDP	The pipes that join it all together	Segment, a warehouse like BigQuery
Paid channels	Acquisition spend and attribution	Google Ads, LinkedIn, Meta
SEO and content	Organic research and tracking	Ahrefs, Semrush, Search Console

A note on honesty: we are not an official partner, reseller or certified agency for the tools named above. We work inside whatever you already use. The names are there to show the layers we operate in, nothing more.

Marketing integrations we plug into first.

The first thing we connect is measurement. Analytics, the CRM and wherever spend lives, so we can see what actually sources revenue before we touch a campaign. Most of the early wins come from joining data that was already there but never connected, not from new tools.

From there we work in whatever the job needs, the automation platform for lifecycle, the ad accounts for acquisition, the warehouse for honest attribution. The services decide which integrations matter, not the other way around.

What we need to work in your stack.

Usually read access to your analytics and CRM to start and scoped access to ad accounts and automation when the work reaches them. We ask for the least we need, prefer read-only where we can and document every place we touch. You can see the full posture on the security page.

No long setup project, no migration, no rebuild. We meet your stack where it is. If you want to see what that looks like for your specific tools, the 30-minute audit is the place to start.

Common questions on marketing integrations.

Do I need to switch tools to work with TG3?

No. We work inside your existing stack, your CRM, automation, analytics and ad tools. There is no TG3 platform to buy and no migration.

Which marketing tools does TG3 work in?

The common SaaS layers, CRM such as HubSpot or Salesforce, automation such as Marketo or Customer.io, analytics such as GA4 or Amplitude, plus the major ad and SEO tools. If you run something else, we almost certainly work in it too.

Is TG3 a certified partner of these tools?

No. We are not an official partner or reseller of the tools we work in. We operate inside whatever you already use, with no vendor allegiance.

What access does TG3 need?

Usually read access to analytics and the CRM to start, then scoped access to ad accounts and automation as the work reaches them. We ask for the least we need and prefer read-only.

SaaS SEO

Paid acquisition

Content

Lifecycle

ABM

CRO

Analytics + RevOps

Audit & roadmap

Retainer

Performance

Marketing integrations: the SaaS stack we work in.

Why marketing integrations matter to how we work.

The marketing stack we operate in.

Marketing integrations we plug into first.

What we need to work in your stack.

Common questions on marketing integrations.

Want to see how we would work in your stack?