A free SaaS valuation calculator that estimates a valuation range from your ARR, growth rate and net revenue retention, using real revenue-multiple benchmarks. A rough starting figure, not a formal valuation.
This calculator runs entirely in your browser. Nothing you enter is sent anywhere or stored. It is a quick estimate, not financial advice.
SaaS companies are valued primarily on a multiple of ARR and that multiple is driven mostly by growth and retention. This calculator applies real benchmark logic: faster growth earns a higher multiple and strong net revenue retention pushes it higher still. The output is a ballpark range to frame a conversation, not a formal valuation, which always depends on far more than three inputs.
Two things move SaaS multiples more than anything else: how fast you grow and whether your existing base grows itself through NRR. A SaaS growing 100% with 125% NRR commands a dramatically higher multiple than one growing 20% with NRR below 100%, even at the same ARR. Market conditions swing the absolute multiples hard but the relationship between growth, retention and value holds through cycles.
Use annual recurring revenue, the base SaaS valuations are built on. Total revenue including services distorts the multiple.
Enter your year-over-year growth and net revenue retention. These two inputs drive most of the multiple.
The output is a benchmark range. Real valuations depend on market conditions, margins, market size, competition and deal specifics. Treat it as a ballpark.
A SaaS valuation calculator estimates what a SaaS business might be worth by applying a revenue multiple to its ARR, where the multiple is driven mainly by growth rate and net revenue retention. Faster growth and stronger retention earn higher multiples. The output is a rough benchmark range to frame a conversation, not a formal valuation, because real valuations depend on margins, market size, competition, deal structure and market conditions that no simple tool can capture.
Primarily on a multiple of ARR, occasionally on a multiple of revenue or, for profitable companies, earnings. The ARR multiple is set largely by growth rate and net revenue retention: a fast-growing SaaS with high NRR commands a much higher multiple than a slow-growing one with weak retention. Other factors include gross margin, market size, competitive position, the Rule of 40 score and prevailing market conditions, which can swing multiples dramatically across cycles.
It varies enormously with growth, retention and market conditions. In strong markets, fast-growing SaaS with excellent retention have traded at high double-digit ARR multiples, while slower-growing or weaker-retention companies trade at low single digits. In tighter markets, all multiples compress. The relationship is consistent even as the absolute numbers move: growth and net revenue retention are the biggest drivers of where a given SaaS sits in the range.
Because together they predict future revenue, which is what a buyer or investor is really paying for. High growth means the revenue base expands quickly and high net revenue retention means that base is durable and grows itself even without new sales. A SaaS with both has predictable, compounding, low-risk revenue, which justifies a premium multiple. Weak growth or NRR below 100% signals fragile revenue, which the market discounts heavily.
It is a rough benchmark, not a precise figure. A simple calculator captures the two biggest drivers, growth and retention but cannot account for margins, market size, competition, team, product moat, deal structure or the state of the market, all of which move real valuations significantly. Use it to understand the ballpark and the levers, then get a proper valuation from advisors who can weigh the full picture when it actually matters.
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