A SaaS content marketing agency built for B2B SaaS past $1M ARR where the buyer reads before they decide. We don't publish 10-listicles. We publish citation-worthy pieces. Two per week minimum, every one a candidate for AI extraction in ChatGPT, Perplexity, Claude and Google AI Overviews. The compound metric isn't traffic. It's citation share, branded query growth and influence on the buying committee.
Average top-of-funnel to demo conversion lift across content-led engagements past month six.
Per quarter, per client. Mix of editorial pillars, programmatic pages and sales-enablement assets.
Eleven writers on the SaaS practice payroll. No freelance. No off-shore. Every page has a name on it.
The retainer isn't one thing. It's six programs under one team, sequenced by what your stage needs. The audit picks the sequence. Most engagements use four of the six in the first 90 days.
| Program | Time to impact | What it ships | Suits SaaS that |
|---|---|---|---|
| Editorial articles | Weeks 2+ | 1,500 to 2,500 word pieces with original data, opinions and citations. Two per week minimum. | Any SaaS targeting an audience that reads before deciding. DevTools, fintech, anything technical. |
| Founder ghostwriting | Weeks 4+ | LinkedIn posts, Twitter threads and newsletter content written in the founder's voice. | Founder-led SaaS where the CEO has a personal audience worth building. Series A onwards. |
| Original data reports | Quarterly | Survey-based research, benchmark reports, industry studies. 60 to 90 hours each. Generates 30+ DR-40+ backlinks per report. | Any SaaS that can credibly survey its market or has proprietary data nobody else has. |
| Comparison content | Weeks 4 to 8 | X vs Y pages, best-of lists, alternative pages. Bottom-funnel intent at the comparison stage. | SaaS in established competitive markets. Captures 30 to 50% of conversion-ready buyers. |
| Video & webinar | Weeks 8+ | Customer talks, product demos, founder series. Distributed on YouTube, LinkedIn and gated on landing pages. | SaaS where the product is hard to explain in text. Demos move deals faster than docs. |
| Whitepapers & PDFs | Quarterly | Long-form gated content for ABM and sales enablement. Designed for printing, not for scrolling. | Enterprise SaaS with procurement-heavy buying processes. Asset for sales to circulate. |
Content is a long lever. It pays back for 18 months past contract. It also takes the first six to compound. We turn down SaaS with shorter runway.
The depth varies by engagement. The shape doesn't. Every page traces back to a real sales-call moment.
We read 60 days of recorded discovery and demo calls. Map the objections, the language, the questions your buyers ask before they hear of you. This becomes the brief library.
Written brief that drives every page after this. Their words, not yours. Approved by you and the practice lead. The brief is the contract.
Three buckets. Editorial pillars (2 per month). Programmatic pages (50 to 80 per month). Sales-enablement assets (2 per month). All sequenced against the funnel stage where they fire.
Long-form pieces your sales team shares in deal emails. These are the assets you're proud of. We write, edit, fact-check and ship. Average 2 per month per engagement.
Templated pages mapped to high-intent ICP queries. 50 to 80 a month after week six. Every page reads. Every page has a writer's name on it.
Newsletter, social, paid promotion on key pillars. Cross-syndication on places your buyer reads. Most agencies skip this step. That's why their content doesn't move the number.
Quarterly review with the sales team. Which pieces moved deals. Which got quoted. Which fell flat. The next quarter's calendar is built off this feedback, not off SEO data.
Editorial-grade. Not content-farm-grade. Operator-level on each.
Most SaaS content marketing agency dashboards report 40+ metrics and obscure the ones that matter. We report eight. The CFO can read them in two minutes.
No vanity metrics. No platform-attributed ROAS that overcounts. No "we hit 4 million impressions" if zero closed. Eight numbers your team can defend in a board meeting. See the full reporting cadence →
Editorial pillars on category-defining terms. Twelve months. Now the category's editorial source of record.
Programmatic content build on developer-intent queries. Two editorial pillars a month became the sales team's most-shared assets.
More on the audit call.
On the brief stage and SERP gap stage, yes. On the draft and the ship, no. Every page has a human writer's name on it and a human editor's review. We'll show you a page from brief to ship on the audit call.
2 editorial pillars + 50 to 80 programmatic + 2 sales-enablement. The mix is set in the calendar in week 4. We don't ship a pillar a week. We ship two pieces a month that are worth the buyer's time.
Eleven in-house writers on the SaaS practice payroll. Each writer is assigned to two or three engagements maximum. You'll know their names. They'll be in your Slack.
Better. The brief becomes the contract. We adapt to your tone, your terms, your house style. Sometimes faster than your in-house team because we operate the brief discipline daily.
Yes. About half our retainers run content alongside two other services. The retainer pricing covers all three.
You do. Every piece. Every template. Every brief. You can take all of it to another agency or in-house when the engagement ends.
Quarterly sales review. We sit with the team. They tell us which pieces they sent in deals, which got quoted, which fell flat. Next quarter is built off that feedback loop.
Bad content, yes. Editorial pieces with real point of view and primary research, no. AI Overviews cite sources. Three of our SaaS clients now appear in AIO citations on their primary terms.
A SaaS content marketing retainer in our pricing model sits at $7,500/month minimum with a six-month commitment. The retainer covers strategy, two cornerstone pieces per week, founder ghostwriting (12 LinkedIn posts a week), one quarterly data report and ongoing AEO optimisation across the published library. Recommended ancillary tooling (Ahrefs, Clearscope, Loom) runs $400 to $900/month. The audit and roadmap engagement is fixed-fee at $18,000 if you want a content marketing plan you can hand to your in-house team. At $5M ARR most clients spend $90,000 to $140,000 yearly on content. The compounding returns past month 12 typically beat that by 4x in pipeline.
Send your URL and access to a few sales call recordings. We'll come back with a written read on which pillars to write and which to skip.