We don't run a "starting from" pricing page. The audit is fixed fee. The retainer has a minimum and a ceiling. The performance partnership has ARR bands written down. If a model doesn't fit, we'll tell you on the audit call.
Three weeks. Fixed fee. You walk away with a 60-page plan whether or not you retain us.
Embedded team. Six-month minimum. The model behind every named case study on this site.
Lower base. Upside tied to ARR growth. Available for SaaS in three ARR bands only.
Upside is paid quarterly, capped at the year-end limit. Bands lock at engagement start. We renegotiate at the 12-month renewal point.
| Attribute | Audit & roadmap | Retainer engagement | Performance partnership |
|---|---|---|---|
| Price | $18,000 fixed | $7,500+/month | $9,000+/month + upside |
| Duration | 3 weeks | 6-month minimum, monthly thereafter | 12-month commitment |
| Best for | SaaS that wants a plan first, retainer second. Or never. The plan is yours to run anywhere. | SaaS past $1M ARR ready to embed a full marketing function for six months minimum. | SaaS at $2M to $20M ARR with clean attribution and a defensible KPI baseline. |
| Includes | 60-page audit, 90-day plan, weekly KPIs, 2 live sessions | All 7 services, embedded senior team, weekly review, monthly reset | Retainer scope + quarterly upside calculation, written cap |
| Acceptance rate | ~85% of applicants | ~70% of applicants | ~40% of applicants |
| Payback timeline | Plan in hand at week 3 | 12 to 16 weeks to first compound | Quarterly KPI checkpoints |
Most SaaS at $5M+ ARR runs the retainer. Most SaaS at $1M to $5M starts with the audit. The audit call picks the right model →
Industry SaaS marketing agency pricing runs $4,000 to $25,000 a month for retainer work. The low end is freelance pods or solo agencies. The high end is named partners (Kalungi, Animalz, Powered by Search, RevOps shops) and the big networks running enterprise SaaS accounts.
TG3 sits in the middle. At $7,500 monthly minimum we cost more than a freelance pod and less than the named partners. We do this because freelance pods cannot run integrated full-stack programs and named partners are priced for accounts ten times larger than our target ICP. The $5M to $10M ARR SaaS we work with needs something between those two extremes.
Audit pricing is more compressed across the industry. Most strategic SaaS marketing audits run $12,000 to $24,000 fixed-fee. Our $18,000 sits at the median. Performance partnerships are rare in the industry. We run them because we can defend the math at our specific ARR bands.
One more honest moment about SaaS marketing agency pricing. The biggest hidden cost across the industry is not the retainer fee. It's the wasted runway when you hire the wrong tier of agency for your stage. A $4,000/month pod cannot run integrated marketing at $5M ARR. A $25,000/month agency-of-record cannot move fast enough at $1M ARR. The cost of the mismatch is six to nine months of stalled growth. The audit call is built to prevent that mismatch on either side, regardless of whether you hire us or someone else.
The audit takes 3 weeks. We talk to your sales team, your CS team, your data team. We pull your warehouse data. We run a competitive audit against 5 named competitors. We map your buying committee. We score 47 dimensions of your current marketing across SEO, paid, content, lifecycle, ABM, CRO and analytics.
You leave with: a 60-page PDF, a 90-day execution plan with weekly KPIs and a written verdict on the two levers we'd lead with. The plan is yours. You can run it in-house, hand it to a freelance pod or convert to retainer with us.
The retainer covers strategy, execution and reporting across all seven services. Three FTEs of senior time, one embedded account lead, weekly review meetings, monthly KPI resets, quarterly board-ready reports. Most clients at $1M to $5M ARR run between $7,500 and $11,000 monthly. Past $5M ARR most run $12,000 to $20,000 monthly.
What scales the price: ARR band, number of countries served, depth of attribution rebuild, ad-spend volume. Not number of services. You always get all seven.
$9,000 monthly base plus 2.5% to 4.5% of net new ARR above the audited baseline, capped at a written annual cap. Reserved for SaaS at $2M to $20M ARR with attribution clean enough to defend the KPI baseline. 12-month commitment. Quarterly upside calculation.
Acceptance rate: 5 of 12 applicants in 2024. We turn down most because the attribution isn't clean enough to write a fair contract. The audit tells us before we agree.
All three engagement models include the same Q2-intake commitment. 6 SaaS clients per quarter. No exceptions on the cap. Book the audit before slots close →
The retainer covers paid operations. The ad spend itself is on your card, billed direct from Google, LinkedIn, Meta.
Ahrefs, Clearscope, GA4 advanced, warehouse compute. Billed on your accounts. We help select but don't resell.
Brand identity, video, large illustration commissions. Quoted separately from the parent group's craft team.
Sales decks, sales sequences, BDR scripts. Different team at the parent. Quoted separately if you want one shop.
We're remote-first by default. Travel for on-site sprints is billed at cost.
If a new workstream lands mid-engagement, we change-order it in writing rather than absorb it into the retainer.
We answer these on the 30-minute call too. Nothing on this page is privileged.
Three weeks of senior team time isn't free. Charging for it means we treat the audit as the engagement it is, not as a sales motion. You walk away with a usable plan even if you decide not to retain us. About 1 in 3 audits don't progress to retainer. The plan is still yours.
Yes. The audit stands alone. You sign for the audit only. The retainer is a separate conversation at the end of week three.
SEO and lifecycle take three to four months to compound. A three-month retainer would be us shipping launches and then leaving before the compound shows up. The six-month minimum lets the work prove itself. After six months it's monthly notice.
If we miss the agreed primary KPI for two months running, we waive the third month's retainer while we re-plan. If we miss it a third time we release you from the remaining contract early. This has happened twice in 15 years. Both times the problem was upstream of marketing and we said so in writing.
SaaS in the $2M to $20M ARR bands above. Gross retention above 88%. Product-market fit established. Sales motion that converts qualified demos at over 18%. We turn down 7 in 12 performance partnership applicants in a typical year. Not because the SaaS is bad. Because the model doesn't fit their stage.
No. Audit and retainer are separate engagements with separate scopes. Bundling them would weaken the audit and we'd lose the discipline that makes the engagement work.
Then we're probably not the right fit. The performance partnership starts at $9K base which is the floor we can run a useful program on. Below that we'll point you at a smaller agency or recommend hiring your first marketing person.
Yes. We've shipped audits whose readers took the plan to a different agency, in-house or held off on a hire for six months while they ran it themselves. You own the work. We hand over editable files and any data we pulled.
Send your URL. We'll come back with the model that fits, the audit timeline and a written read on where the lever moves.