What is the TG3 SaaS practice?

The TG3 SaaS practice is the SaaS-only arm of The Group Three, a marketing group founded in 2010. The SaaS practice was carved out as a dedicated team in 2018 when it became clear that SaaS marketing needed its own playbook, its own attribution model and its own team. We work only with B2B SaaS companies between $50K MRR and $20M ARR.

How long has TG3 been doing SaaS marketing?

The Group Three started in 2010, so 15 years of marketing experience. The dedicated SaaS practice has been running since 2018, so 7 years of SaaS-only focus. Across that time we have scaled 47 SaaS brands and generated over $84M in client pipeline.

How is the TG3 SaaS practice different from the Web3 practice?

One parent group, two dedicated practices. The TG3 SaaS practice and TG3 Web3 practice each have their own team, their own leadership and their own playbooks. They do not share staff. The Web3 practice lives at tg3agency.com. If you are a SaaS company, you work exclusively with the SaaS team.

Where is the TG3 SaaS practice based?

TG3 serves seven countries with country-specific teams and case studies: United States, United Kingdom, Canada, Australia, Singapore, India and Germany. Each country version of the site has local examples, local pricing and a local Calendly slot. Use the region selector in the nav to switch.

What size SaaS does the TG3 SaaS practice work with?

B2B SaaS between $50K MRR and $20M ARR. We are not for pre-revenue founders looking for an agency to figure out their ICP. We work with SaaS that has a product that works and a market slipping through their fingers. Above $20M ARR we still talk but we may not be the right fit and we will tell you so.

Why did TG3 carve out a dedicated SaaS practice?

Eight years into running a generalist marketing group we realised SaaS did not look like everyone else's marketing anymore. Longer sales cycles, bigger buying committees, broken attribution, lifecycle as half the job. We carved out the SaaS practice in 2018 so the team could build for those constraints instead of retrofitting a generalist playbook.

TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →

Home

SaaS SEOProgrammatic + AI citations→ Paid acquisitionDemand capture that pays back→ ContentEditorial depth that ranks→ LifecycleActivation + expansion→ ABMNamed-account motions→ CROTrial + demo conversion→ Analytics + RevOpsWarehouse attribution→

Lead lever

SaaS SEO

Programmatic depth plus AI citation share. The compounding channel that owns your category over time.

2% → 31%AI citation share
in 6 months

Programmatic pages at scaleStructured for AI extraction

Explore SaaS SEO →

Demand capture

Paid acquisition

LinkedIn and Google tuned for the B2B buying committee, not cheap clicks. Demand capture that actually pays back.

< 12 motarget CAC
payback

Committee-aware targetingNo markup on ad spend

Explore paid →

Trust engine

Content

Editorial depth the incumbent cannot match, structured for AI extraction and the long SaaS buyer journey.

Rank 1category query
in 12 months

Original research that gets citedTrade-press link velocity

Explore content →

Retention

Lifecycle

Activation and expansion that protect net revenue retention, the metric your board actually lives by.

104 → 121%NRR lift
example

Activation-event triggersExpansion playbooks

Explore lifecycle →

Closing motion

ABM

Orchestrated motions on the named accounts that fit your ICP. The closing motion for higher-ACV SaaS.

+180%pipeline on
target accounts

ICP-matched target listsMulti-touch orchestration

Explore ABM →

Cheapest lift

CRO

Trial and demo flow optimisation. The cheapest lift on the traffic the other channels already generate.

-38%CAC via
conversion

Trial-to-paid optimisationDemo flow redesign

Explore CRO →

Foundation

Analytics + RevOps

Warehouse attribution so the multi-touch SaaS journey gets measured honestly and the CFO trusts the numbers.

2-4xundercounted
demand found

Warehouse-native attributionBoard-grade reporting

Explore analytics →

Not sure which lever moves first?

The 30-minute audit tells you, with your numbers.

Book the audit →

By stage

Series A$1M-3M ARR · find the channel Series B / C$3M-10M · diversify channels Growth stage$10M-50M · break the plateau PE-backedThesis-aligned efficient growth Public SaaSGovernance-grade reporting

By industry

B2B SaaSThe core motion DevToolsProgrammatic + AI citations AI SaaSCategory positioning FintechTrust + compliance All 12 industriesVertical, HR, MarTech + more

By role

FoundersBuy back your week CMOsExecution, not headcount VP GrowthVelocity, not hiring Demand genPipeline, not MQLs PE operating partners PortfolioOne system across companies

Not sure where you fit?

The playbook changes by stage, industry and role.

Talk to us →

Free SaaS calculators 20 tools · no signup

CACCAC calculator LTVLTV calculator 3:1LTV:CAC ratio moCAC payback 40Rule of 40 %Churn rate NRRNet retention $Valuation

All 32 calculators →

Proof & thinking

Case studiesReal ARR outcomes, not a testimonial wall InsightsWhy SaaS marketing stalls and how to fix it SaaS metrics glossaryEvery SaaS metric defined in plain English Best SaaS agenciesBuyer guides by specialty, named neutrally Our processHow a 30-minute audit becomes a roadmap

Want everything in one workspace?

Run the calculators, then book the audit that reads your numbers.

Book the audit →

Fixed fee The audit is one fixed price. No surprises, no scoping games, audit deck is yours to keep.

Start here

Audit & roadmap

Best first step for any SaaS

$18,000 fixed

Full channel + attribution audit
Lever-priority roadmap
Board-ready deck

Book the audit →

Ongoing

Retainer

For execution across channels

$7,500+ /mo

Seven-channel execution bench
Six-month minimum
Audit required first

See retainer →

Aligned

Performance

Outcome-linked partnership

Custom

Tied to growth outcomes
For PE and multi-brand
By selection

Talk to us →

We turn down 1 in 3.

Audit required before any retainer kickoff. We say no when the fit is wrong.

See full pricing →

US EN ▾ Book a call

TG3 SaaS / Cookie policy

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