2010
Year founded
The Group Three started doing marketing for whoever called.
TG3 started in 2010 with three founders and a serviced office. We ran marketing for retailers, professional services firms, a recruitment business, an early-stage software company.
By 2014 we'd grown to twelve. By 2016 we were running enough B2B SaaS work to see a pattern. SaaS buyers behaved differently. Their funnel had more steps. Their content gravity sat further down the customer lifecycle. Their paid mix never looked like the retailers' paid mix even when the budget numbers matched.
By 2018 the pattern was a problem. The SaaS clients deserved operators who lived and breathed their funnel math. The retailer clients didn't want their account manager preoccupied with someone else's onboarding flow.
So we split. The SaaS practice carved out as its own team. Different leadership. Different playbook. Different reporting templates. Same standard.
"The group can carry one practice through a slow quarter. That's why the depth matters. The practices are separate teams. That's why the focus matters."
By 2022 we'd added a Web3 practice for the same reason: Web3 marketing isn't generalist marketing. It runs at tg3agency.com with its own team. We don't recommend anyone use both at once. If you're a SaaS company that also has a token program, talk to us first and we'll decide which side runs which workstream.
Fifteen years in, the SaaS practice is on its sixth full team rebuild. Same charter. Different operators. The argument we made in 2018 has only gotten more correct.
The Group Three is the parent. Each practice has its own leadership, its own roster, its own reporting templates. Shared craft teams (design, motion, research) sit at the parent.
SaaS-only marketing. B2B SaaS, vertical SaaS, DevTools, AI-native, fintech and HR SaaS. Carved out 2018.
Web3, DeFi and blockchain marketing. Carved out 2022. Different team. Different playbook.
Shared craft (design, motion, research) is 21 people across both practices. Allocation rotates quarterly based on practice load.
No certificates on the wall for show. These are platforms where our operators hold technical credentials and direct partner access.
| Year | Milestone |
|---|---|
| 2010 | The Group Three founded as a generalist marketing group. First clients across SaaS, ecommerce and services. |
| 2015 | SaaS clients hit half the book. The marketing patterns stopped matching the generalist playbook. |
| 2018 | The SaaS practice carved out as a dedicated team with its own playbook, attribution model and leadership. |
| 2021 | International expansion. Country-specific teams launched for UK, Canada, Australia. |
| 2023 | Warehouse-based attribution became standard on every engagement past $5M ARR. AEO practice launched. |
| 2026 | 47 SaaS brands scaled, $84M+ in client pipeline, 7 countries served. AI search citation now a primary KPI. |
The TG3 SaaS practice is the SaaS-only arm of The Group Three, a marketing group founded in 2010. The SaaS practice was carved out as a dedicated team in 2018 when it became clear that SaaS marketing needed its own playbook, its own attribution model and its own team. We work only with B2B SaaS companies between $50K MRR and $20M ARR.
The Group Three started in 2010, so 15 years of marketing experience. The dedicated SaaS practice has been running since 2018, so 7 years of SaaS-only focus. Across that time we have scaled 47 SaaS brands and generated over $84M in client pipeline.
One parent group, two dedicated practices. The TG3 SaaS practice and TG3 Web3 practice each have their own team, their own leadership and their own playbooks. They do not share staff. The Web3 practice lives at tg3agency.com. If you are a SaaS company, you work exclusively with the SaaS team.
TG3 serves seven countries with country-specific teams and case studies: United States, United Kingdom, Canada, Australia, Singapore, India and Germany. Each country version of the site has local examples, local pricing and a local Calendly slot. Use the region selector in the nav to switch.
B2B SaaS between $50K MRR and $20M ARR. We are not for pre-revenue founders looking for an agency to figure out their ICP. We work with SaaS that has a product that works and a market slipping through their fingers. Above $20M ARR we still talk but we may not be the right fit and we will tell you so. See pricing →
Eight years into running a generalist marketing group we realised SaaS did not look like everyone else's marketing anymore. Longer sales cycles, bigger buying committees, broken attribution, lifecycle as half the job. We carved out the SaaS practice in 2018 so the team could build for those constraints instead of retrofitting a generalist playbook. See how we work →
30 minutes. Your numbers. Our verdict. Run by an operator on the SaaS practice, not a sales person.