TG3 is a SaaS marketing agency built for B2B SaaS past $50K MRR with a product that works and a market slipping through its fingers. 15 years inside one category. 47 brands scaled. On the audit call we tell you which lever moves first and which channel is wasting your retainer.
We are not a generalist agency renaming its retainer. Each practice has SaaS-only playbooks, SaaS-only benchmarks and SaaS-only people running it.
The lever that moves first for most SaaS past $1M ARR. Programmatic content, technical fixes, SERP capture. Compounds for 18 months past contract end.
Google, LinkedIn, Meta. Built around your funnel math, not the platform's.
Paid channels →Written by people who have shipped to your ICP. No freelancers, no off-shore.
SaaS content →Onboarding, expansion, win-back. The unsexy lever that prints money.
Lifecycle →For when you have a target list and need to land it inside a quarter.
ABM playbook →Pricing pages, trial flows, demo capture. Where the traffic actually turns.
CRO →Stop trusting the platforms. Build the dashboard your CFO will sign off on.
Analytics + attribution →We ran the audit before we ran anything else. Three weeks pulling every channel, every dashboard, every retention curve. The verdict was uncomfortable and short.
The product was selling itself to wrong-fit buyers. So we rebuilt the ICP, killed two paid channels that were buying logos nobody renewed and moved the budget into SEO and lifecycle. The founder kept the team on the existing roadmap. We did not touch the product.
By month six the company crossed $3.6M ARR. Pipeline tripled. CAC fell 38%. The compounding channels we planted in month two are still working today, which is the entire point of the model.
SaaS marketing stopped looking like generalist marketing around 2018. Different funnel math. Different content gravity. Different paid playbook. A team that splits its week across ecommerce, local services and a SaaS account is paying for the context switch with your budget.
So we built this practice as its own team, with its own benchmarks and its own people. Not a SaaS-flavored version of what we sell to retailers. The Web3 practice does the same on its side. Two teams, one standard.
The first 90 days is audit, plan, execute. Then compound. You will know by month three whether we are moving the number.
We pull every channel, every dashboard, every retention curve. You get a 60-page plan and a written verdict on what we will not take on.
Two levers picked. A sequenced 90-day execution map with weekly KPIs and a budget envelope that does not move.
Full-stack team in your Slack. Weekly review, monthly reset. By month three you see paid and lifecycle move. SEO takes longer.
The SEO and content moats start working. We narrow the team and increase leverage. Most clients stay 18 to 24 months.
| Phase | Weeks | What you get | What you pay |
|---|---|---|---|
| 01 · Audit | Weeks 1 to 3 | A 60-page audit, full-funnel diagnosis, written verdict on what we will not take on | Fixed fee |
| 02 · Plan | Week 4 | Two priority levers, 90-day execution map, weekly KPI targets, locked budget envelope | Included in audit |
| 03 · Execute | Weeks 5 to 16 | Full-stack team embedded, weekly review, monthly reset. Paid and lifecycle compound first, SEO at week 16+ | Monthly retainer |
| 04 · Compound | Month 4+ | SEO and content moats start paying back. Team narrows, leverage rises. Most clients stay 18 to 24 months | Reduced retainer |
Three options most SaaS founders weigh. Real tradeoffs, no rigged comparison. If a generalist agency or an in-house team is the right call, we say so on the audit.
Fifteen years inside SaaS means we know which playbook fits which buyer. The grid below is who we built TG3 SaaS for. If your match is here, the audit call gets specific fast.
The bands matter because the playbook changes. A Series A SaaS marketing agency does different work to a Series C agency. Most agencies pretend the work is the same. It is not.
The pitch changes by who is buying. A founder needs a different proof set than a PE operating partner. We have the deck for each.
7 countries served (US, UK, Canada, Australia, Singapore, India, Germany) · 47 SaaS brands scaled · $84M+ in client pipeline · 15 years SaaS marketing experience inside one parent group.
If yours is not here, it will come up in the first 10 minutes of the audit call.
A SaaS marketing agency is a marketing partner that specialises in software-as-a-service businesses. The work differs from generalist B2B marketing in three ways. Sales cycles are longer (90 to 140 days vs 30 to 45). Buying committees are bigger (13 decision-makers vs 3 to 5 in 2026 per Gartner). Attribution is broken (last-touch undercounts the real driver by 2x to 4x past $5M ARR). A genuine SaaS marketing agency builds for those constraints. TG3 SaaS does only this. See all 7 services →
$50K MRR through $20M ARR. We are not for pre-revenue founders looking for an agency to figure out their ICP. We work with SaaS companies that have a product that works and a market slipping through their fingers. If you are above $20M ARR we still talk. We may not be the right fit but we know the agencies that are. See engagement models and pricing →
Four differences that change every channel. First: the product is the proof, so trials and demos carry weight that no whitepaper matches. Second: lifecycle marketing is half the job, not a nice-to-have, because expansion revenue funds the next round. Third: SEO works compounding, paid is the bridge, ABM is the bottom of the funnel. Generalist B2B treats them as parallel options. Fourth: attribution must reach into the warehouse past $5M ARR. Platform attribution lies. The full breakdown →
12 weeks for compound effects on paid and lifecycle. SEO lifts at week 16 to 20. We tell you on the audit call which lever moves first and we will not sell you SEO if your problem is conversion. See the process →
Industry retainers run $4,000 to $14,000 a month depending on scope. Our retainer floor is $7,500 a month with a six-month minimum. We also offer a fixed-fee audit and roadmap engagement at $18,000 for the SaaS that wants a plan without a retainer first. A third engagement model ties some of the fee to outcomes for specific ARR bands. See all three engagement models →
If we miss the agreed KPI two months running, we waive the retainer for the third month while we re-plan. If we miss again we release you from the contract early. We have done this twice in 15 years. Both times the problem was upstream of marketing.
Seven countries with country-specific teams, lingo and case studies. United States (default), United Kingdom (/uk/), Canada (/ca/), Australia (/au/), Singapore (/sg/), India (/in/) and Germany (/de/). Each country has its own currency in pricing, its own examples, its own local case studies. Use the region selector in the nav to switch the version of the site.
Six-month minimum on retainers, then monthly. The minimum exists because SEO and lifecycle take time to compound and we do not want to run a launch and leave before it works.
Senior team daily for the first 90 days. After that, an embedded senior owns your account and pulls specialists in as needed. No agency-of-record handoff to juniors.
No. TG3 is a 15-year-old marketing group. The SaaS practice and the Web3 practice each have a dedicated team, dedicated leadership and dedicated playbooks. The Web3 practice lives at tg3agency.com.
Send your URL. We come back with a written read on what is working, what is not and which lever moves first. No pitch deck. No follow-up sequence.