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The SaaS marketing audit checklist.

The 30 checks we run in our 30-minute audit, in one page you can use yourself. Tick what is true. The gaps are your roadmap.

What is in the SaaS marketing audit checklist.

Thirty checks across the seven areas we look at on every SaaS account. No theory. Each one is a yes or no you can answer in a minute and every no is a place you are leaving pipeline on the table.

The seven sections

  • Positioning and ICP, is your homepage built for one buyer.
  • SEO, query map, comparison pages and AI crawler access.
  • Paid acquisition, CAC payback and where the spend sits.
  • Content, intent over volume and pipeline over pageviews.
  • Lifecycle and retention, activation and net revenue retention.
  • Attribution and analytics, one source of record that reconciles.
  • Conversion, pricing and signup pages first.

How to use the SaaS marketing audit checklist.

Print it or fill it on screen. Go section by section and tick only what is genuinely true today, not what you mean to do. Count the blanks.

Then what

The section with the most blanks is usually where the next quarter of growth is hiding. If you want a second opinion on which blank to fix first, that is what the audit is for.

Get the checklist

Two fields. The download appears straight away.

No sales sequence. We might send the odd field note. Unsubscribe any time.

Questions about the SaaS marketing audit checklist.

Is the SaaS marketing audit checklist really free?

Yes. Two fields and the PDF downloads straight away. No call required, no sales sequence.

What is in it?

Thirty yes or no checks across positioning, SEO, paid, content, lifecycle, attribution and conversion, the same areas we audit on every account.

Do I need to be technical to use it?

No. Every check is a plain-English yes or no a founder or marketer can answer without a tool.

What if I score badly?

Then you found your roadmap. The section with the most blanks is where to focus. Book the audit if you want help prioritising.

Want the verdict, not just the checklist?

The 30-minute audit turns your blanks into a written, prioritised plan. We turn down 1 in 3.

Book the 30-minute audit →