What is the TG3 SaaS practice?

The TG3 SaaS practice is the SaaS-only arm of The Group Three, a marketing group founded in 2010. The SaaS practice was carved out as a dedicated team in 2018 when it became clear that SaaS marketing needed its own playbook, its own attribution model and its own team. We work only with B2B SaaS companies between $50K MRR and $20M ARR.

How long has TG3 been doing SaaS marketing?

The Group Three started in 2010, so 15 years of marketing experience. The dedicated SaaS practice has been running since 2018, so 7 years of SaaS-only focus. Across that time we have scaled 47 SaaS brands and generated over $84M in client pipeline.

How is the TG3 SaaS practice different from the Web3 practice?

One parent group, two dedicated practices. The TG3 SaaS practice and TG3 Web3 practice each have their own team, their own leadership and their own playbooks. They do not share staff. The Web3 practice lives at tg3agency.com. If you are a SaaS company, you work exclusively with the SaaS team.

Where is the TG3 SaaS practice based?

TG3 serves seven countries with country-specific teams and case studies: United States, United Kingdom, Canada, Australia, Singapore, India and Germany. Each country version of the site has local examples, local pricing and a local Calendly slot. Use the region selector in the nav to switch.

What size SaaS does the TG3 SaaS practice work with?

B2B SaaS between $50K MRR and $20M ARR. We are not for pre-revenue founders looking for an agency to figure out their ICP. We work with SaaS that has a product that works and a market slipping through their fingers. Above $20M ARR we still talk but we may not be the right fit and we will tell you so.

Why did TG3 carve out a dedicated SaaS practice?

Eight years into running a generalist marketing group we realised SaaS did not look like everyone else's marketing anymore. Longer sales cycles, bigger buying committees, broken attribution, lifecycle as half the job. We carved out the SaaS practice in 2018 so the team could build for those constraints instead of retrofitting a generalist playbook.

TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →

Home

SaaS SEOProgrammatic + AI citations→ Paid acquisitionDemand capture that pays back→ ContentEditorial depth that ranks→ LifecycleActivation + expansion→ ABMNamed-account motions→ CROTrial + demo conversion→ Analytics + RevOpsWarehouse attribution→

Lead lever

SaaS SEO

Programmatic depth plus AI citation share. The compounding channel that owns your category over time.

2% → 31%AI citation share
in 6 months

Programmatic pages at scaleStructured for AI extraction

Explore SaaS SEO →

Demand capture

Paid acquisition

LinkedIn and Google tuned for the B2B buying committee, not cheap clicks. Demand capture that actually pays back.

< 12 motarget CAC
payback

Committee-aware targetingNo markup on ad spend

Explore paid →

Trust engine

Content

Editorial depth the incumbent cannot match, structured for AI extraction and the long SaaS buyer journey.

Rank 1category query
in 12 months

Original research that gets citedTrade-press link velocity

Explore content →

Retention

Lifecycle

Activation and expansion that protect net revenue retention, the metric your board actually lives by.

104 → 121%NRR lift
example

Activation-event triggersExpansion playbooks

Explore lifecycle →

Closing motion

ABM

Orchestrated motions on the named accounts that fit your ICP. The closing motion for higher-ACV SaaS.

+180%pipeline on
target accounts

ICP-matched target listsMulti-touch orchestration

Explore ABM →

Cheapest lift

CRO

Trial and demo flow optimisation. The cheapest lift on the traffic the other channels already generate.

-38%CAC via
conversion

Trial-to-paid optimisationDemo flow redesign

Explore CRO →

Foundation

Analytics + RevOps

Warehouse attribution so the multi-touch SaaS journey gets measured honestly and the CFO trusts the numbers.

2-4xundercounted
demand found

Warehouse-native attributionBoard-grade reporting

Explore analytics →

Not sure which lever moves first?

The 30-minute audit tells you, with your numbers.

Book the audit →

By stage

Series A$1M-3M ARR · find the channel Series B / C$3M-10M · diversify channels Growth stage$10M-50M · break the plateau PE-backedThesis-aligned efficient growth Public SaaSGovernance-grade reporting

By industry

B2B SaaSThe core motion DevToolsProgrammatic + AI citations AI SaaSCategory positioning FintechTrust + compliance All 12 industriesVertical, HR, MarTech + more

By role

FoundersBuy back your week CMOsExecution, not headcount VP GrowthVelocity, not hiring Demand genPipeline, not MQLs PE operating partners PortfolioOne system across companies

Not sure where you fit?

The playbook changes by stage, industry and role.

Talk to us →

Free SaaS calculators 20 tools · no signup

CACCAC calculator LTVLTV calculator 3:1LTV:CAC ratio moCAC payback 40Rule of 40 %Churn rate NRRNet retention $Valuation

All 32 calculators →

Proof & thinking

Case studiesReal ARR outcomes, not a testimonial wall InsightsWhy SaaS marketing stalls and how to fix it SaaS metrics glossaryEvery SaaS metric defined in plain English Best SaaS agenciesBuyer guides by specialty, named neutrally Our processHow a 30-minute audit becomes a roadmap

Want everything in one workspace?

Run the calculators, then book the audit that reads your numbers.

Book the audit →

Fixed fee The audit is one fixed price. No surprises, no scoping games, audit deck is yours to keep.

Start here

Audit & roadmap

Best first step for any SaaS

$18,000 fixed

Full channel + attribution audit
Lever-priority roadmap
Board-ready deck

Book the audit →

Ongoing

Retainer

For execution across channels

$7,500+ /mo

Seven-channel execution bench
Six-month minimum
Audit required first

See retainer →

Aligned

Performance

Outcome-linked partnership

Custom

Tied to growth outcomes
For PE and multi-brand
By selection

Talk to us →

We turn down 1 in 3.

Audit required before any retainer kickoff. We say no when the fit is wrong.

See full pricing →

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TG3 SaaS / Privacy policy

Privacy policy

Last updated 10 June 2026

This policy explains how The Group Three, operating the SaaS marketing practice at tg3company.com (TG3, we, us), collects and handles personal data when you visit this site or contact us. It covers visitors and prospective clients in the US, UK, Canada and the EU.

1. Data we collect

Information you give us. When you fill in a contact or audit form, book a call or email us, we collect your name, work email, company, role and anything you choose to tell us about your needs.

Information we collect automatically. When you browse the site we collect standard analytics data through cookies and similar tools, including your IP address, device and browser type, pages viewed, referring source and approximate location. We use this to understand traffic and improve the site.

2. How we use your data

Respond to your enquiry and provide the service or audit you asked for.
Operate, secure and improve the website.
Send marketing communications where you have agreed to receive them, you can opt out at any time.
Meet our legal and accounting obligations.

3. Legal bases (GDPR and UK GDPR)

Where the GDPR or UK GDPR applies, we rely on these legal bases: your consent (for marketing and non-essential cookies), our legitimate interests (to run and improve the business in ways that do not override your rights), performance of a contract (to deliver services you engage us for) and compliance with legal obligations.

4. Who we share it with

We share data only with service providers who process it on our behalf, including website hosting, analytics, email and CRM tools. They may only use it to provide their service to us. We do not sell your personal data. We may disclose data if required by law or to protect our rights.

5. International transfers

We operate globally, so your data may be processed in countries outside your own, including outside the UK and EEA. Where we transfer data across borders we use appropriate safeguards such as standard contractual clauses.

6. How long we keep it

We keep personal data only as long as needed for the purpose it was collected, to meet legal and accounting requirements or to resolve disputes. Enquiry and client records are kept for the duration of our relationship and a reasonable period afterwards, then deleted or anonymised.

7. Your rights

Depending on where you live, you may have the right to access the data we hold about you, correct it, delete it, restrict or object to its use, receive a copy in a portable format and withdraw consent at any time. To exercise any of these, email privacy@tg3company.com.

If the GDPR or UK GDPR applies to you, you also have the right to complain to your local data protection authority. If the CCPA applies, you have the right to know what we collect, request deletion and opt out of any sale of personal data. We do not sell personal data and we will not discriminate against you for exercising your rights.

8. Cookies

We use essential cookies to run the site and, with your consent, analytics cookies to measure how it is used. You can control cookies through your browser settings. A full list is in our cookie policy.

9. Security

We use reasonable technical and organisational measures to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children

This site is meant for business users and is not directed at children. We do not knowingly collect data from anyone under 16.

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with the date it was last updated.

12. Contact

For any privacy question or to exercise your rights, email privacy@tg3company.com.