TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 14 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →
TG3 SaaS / Team
The SaaS practice · 23 operators

Your SaaS marketing team. The people you'll actually work with. Not whoever picks up the phone.

⚠ Template · [NEEDS CONTENT]

Brief §5.6: "Real names, real photos, real LinkedIn links. Stock photos here will cost more trust than they buy." Photos and links are intentionally left as labelled placeholder slots. Roles and headcount mirror the actual SaaS practice structure. Replace each card with the real operator before launch. Anyone we can't show goes off the page.

Most agencies sell you the founders on the pitch call and then hand the work to juniors you never met. Our SaaS marketing team is built the opposite way. The operators who scope your engagement are the operators who run it. The practice lead who sits on your audit call is on your account for the first 90 days. You will know everyone's name and they will know your funnel cold.

Twenty-three people, every one of them a SaaS marketing specialist. No generalists splitting time across a fashion brand and a fintech. The team maps one-to-one to the seven services: a head for SEO, a head for paid, a head for content, a head for lifecycle, a head for ABM, a head for CRO and a head for analytics. Below the heads sits a senior delivery bench that has shipped marketing inside SaaS companies past $5M ARR. The only people we bring in on contract are specialist producers (design, video, dev) and they never touch your account without a senior operator owning the brief.

Leadership

The SaaS marketing team leadership. The three people who own this practice.

3 of 23
Portrait · [NEEDS CONTENT]
[Practice lead name]
Practice lead · SaaS
15 years in B2B marketing. Owns the SaaS charter end-to-end. Sits on every audit call in the first 90 days.
Portrait · [NEEDS CONTENT]
[Strategy director name]
Strategy director
Owns the audit phase across all engagements. Wrote the playbook that turns a sales-call transcript into an ICP brief.
Portrait · [NEEDS CONTENT]
[Ops director name]
Operations director
Runs the embedded teams week to week. Where the reporting templates and weekly cadences come from.
Practice heads

The SaaS marketing team practice heads. One per capability, embedded when needed.

7 of 23
Portrait · [NEEDS CONTENT]
[SEO head name]
Head of SaaS SEO
Owns the technical foundation, programmatic builds and editorial pillar work across the SaaS practice.
Portrait · [NEEDS CONTENT]
[Paid head name]
Head of paid acquisition
Google, LinkedIn and Meta operator with eleven SaaS engagements past $5M ARR under her belt.
Portrait · [NEEDS CONTENT]
[Content head name]
Head of content
Former in-house at two B2B SaaS. Hires and edits every writer who ships to your account.
Portrait · [NEEDS CONTENT]
[Lifecycle head name]
Head of lifecycle
Ships activation and expansion sequences. Comes from a product background at a Series C SaaS.
Portrait · [NEEDS CONTENT]
[ABM head name]
Head of ABM
Runs the 200-account programs. Built and exited an outbound SaaS before joining the practice.
Portrait · [NEEDS CONTENT]
[CRO head name]
Head of CRO
Pricing pages, trial flows, demo capture. Six years inside a conversion-led growth team at a public SaaS.
Portrait · [NEEDS CONTENT]
[Analytics head name]
Head of analytics
Rebuilds attribution models in BigQuery and Snowflake. Used to sit in the data team at a B2B SaaS unicorn.
Portrait · [NEEDS CONTENT]
[Engineering lead name]
Engineering lead
Handles technical SEO implementations and warehouse engineering for the practice.
Operators

The senior SaaS marketing team. On your account from week one.

12 of 23
Portrait
[Name]
Senior strategist
Portrait
[Name]
Senior SEO operator
Portrait
[Name]
Senior paid operator
Portrait
[Name]
Senior writer
Portrait
[Name]
Senior writer
Portrait
[Name]
Senior writer
Portrait
[Name]
Lifecycle engineer
Portrait
[Name]
Lifecycle engineer
Portrait
[Name]
ABM operator
Portrait
[Name]
CRO engineer
Portrait
[Name]
Analyst
Portrait
[Name]
Designer
What you won't see here

Three role categories we don't list.

1 contrarian
No · 01

Junior account managers

No agency-of-record handoff. Senior team daily for the first 90 days. You won't be passed to a junior in month four.

No · 02

Freelance writers

Every writer is in-house. No content pools. No off-shore. Each page has a writer's name on it and that writer answers to the head of content.

No · 03

Account directors who don't operate

Everyone on this team has shipped marketing inside a SaaS. The strategy and the execution come from the same hand.

How the team is structured

The SaaS marketing team, layer by layer.

SaaS marketing team · structure 23 operators total
Layer Count What they own On your account
Leadership 3 The SaaS charter, audit methodology, weekly cadence templates Practice lead on every audit call in the first 90 days
Practice heads 7 One per capability: SEO, paid, content, lifecycle, ABM, CRO, analytics Embedded for your priority levers, on call for the rest
Senior delivery 13 Day-to-day execution across the seven services Named operators from week one, no rotating pool
Specialist freelance As needed Design, video, dev production under a named lead's direction Never client-facing without a senior operator owning the brief

No juniors learning on your budget. The SaaS marketing team that scopes your engagement is the team that runs it. See how we work →

The headcount stays deliberately small. We cap the SaaS marketing team at the number of engagements we can run properly, which is six new clients a quarter. Growing the team faster than that would mean diluting the senior bench and the senior bench is the whole product here. When we hire, we hire operators who have already run the work inside a scaling SaaS company, never juniors we train on your retainer. That is why the team has grown by roughly two people a year, not twenty. Small and senior beats large and green every time.

Common questions

What buyers ask about the SaaS marketing team.

How big is the TG3 SaaS marketing team?+

23 operators, all SaaS, all the time. Three in leadership, seven practice heads (one per capability), and a senior delivery team that sits on your account from week one. We do not staff engagements with juniors learning on your budget. Everyone on a TG3 SaaS marketing team has shipped the work before.

Who will I actually work with on the SaaS marketing team?+

An embedded account lead plus the relevant practice heads for your priority levers. The practice lead sits on every audit call in the first 90 days. You get named people, not a rotating pool. The same operators who scope your engagement are the ones who execute it.

Does the SaaS marketing team use juniors or freelancers?+

No juniors on your account and freelancers only for specialist production (design, video, dev) under a named lead's direction. The core SaaS marketing team is senior and in-house. The work that touches strategy, channels and reporting is done by operators who have run it at other SaaS companies.

How is the SaaS marketing team structured?+

Three layers. Leadership (practice lead, strategy director, operations director) owns the charter. Practice heads (one each for SEO, paid, content, lifecycle, ABM, CRO, analytics) own their capability. Senior delivery operators sit embedded on your account. The structure maps directly to the seven services we run.

Can I meet the SaaS marketing team before signing?+

Yes. The audit call is with the practice lead and the operator most relevant to your situation, not a sales rep. You meet the people who will run the work before any money changes hands. If the chemistry is wrong, better to find out on a free call than three months into a retainer. Book the audit →

We're hiring two senior SaaS operators in 2026.

Senior SEO operator and senior lifecycle engineer. Both fully remote. Both senior level. If you've shipped marketing inside a SaaS past $5M ARR, we want to hear from you.