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TG3 SaaS/Tools/Win rate calculator
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Win rate calculator. What share of deals do you close?

A free win rate calculator that turns wins and losses into the percentage of deals your team actually closes. Enter both, see your win rate and what it signals about qualification, fit and how much pipeline you really need.

The calculator

Win rate calculator, live.

deals
deals
Your win rate
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This calculator runs entirely in your browser. Nothing you enter is sent anywhere or stored. It is a quick estimate, not financial advice.

Why it matters

Reading your win rate calculator right.

Win rate is the number that sets how much pipeline you need. A 25% win rate means you need 4x pipeline coverage. A 33% rate needs only 3x. Every point of win rate you add cuts the pipeline you have to source to hit the same target, which makes it one of the cheapest growth levers there is.

Read win rate by segment, not just in total. A blended rate hides the truth, you might win 50% in one vertical and 10% in another. The fix is rarely the whole funnel, it is usually a specific segment, source or competitor you should either double down on or stop chasing.

How to use it

How the win rate calculator works.

01

Count only closed deals

Win rate is wins divided by wins plus losses, not wins over total pipeline. Open deals have not been decided yet, so including them understates the real rate.

02

Use one clean period

Take wins and losses from the same window. A win rate built on this quarter against last year is noise, not signal.

03

Segment before you act

Split win rate by source, segment and competitor. The blended number tells you little, the segments tell you where to spend and where to walk away.

Win rate % = Deals won / (Deals won + Deals lost) x 100
Deals won: closed-won opportunities in the period.
Deals lost: closed-lost opportunities in the same period.
Open deals are excluded, since the win rate measures decided outcomes only.
Common questions

What people ask about the win rate calculator.

What is a win rate calculator?+

A win rate calculator works out the share of decided deals your team closes by dividing wins by the total of wins plus losses. It measures how often a qualified opportunity turns into a customer. The figure is most useful split by segment or source, because a single blended rate hides where you really win and lose.

How do you calculate sales win rate?+

Divide deals won by the sum of deals won and deals lost, then multiply by 100. Win 18 and lose 42 and your win rate is 30%. Use only closed deals from the same period, since counting open pipeline in the denominator understates the rate.

What is a good sales win rate?+

It varies by motion but 20% to 30% is common for competitive B2B SaaS deals. Inbound and warm deals often run higher, while outbound and enterprise deals run lower. The more useful question is whether your rate is rising and how it differs across segments and sources.

How does win rate affect pipeline coverage?+

Directly. The lower your win rate, the more pipeline you need to hit the same target. A 33% win rate needs roughly 3x coverage, a 25% rate needs 4x. Lifting win rate is often cheaper than sourcing more pipeline, which is why it is worth tracking closely.

Why is my win rate misleading?+

Usually because it is blended or built on a dirty denominator. Mixing segments hides where you actually win and counting stale or open deals as losses drags the number down. Clean the data and split by segment and the real story, which is almost always uneven, appears.

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Win rate stuck below where it should be?

A low win rate is usually a positioning or qualification problem, not a closing one and that is the work we do. Book a 30-minute audit and we will find where deals slip. No sales sequence.

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