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NPS is the percentage of promoters minus the percentage of detractors. Promoters score 9 or 10, detractors score 0 to 6 and passives, who score 7 or 8, count in the total but not the score.
The result runs from minus 100 to 100. A positive number means promoters outnumber detractors. The passives drag the denominator without helping the score, which is why a wall of 7s and 8s quietly holds your NPS down.
NPS is a useful trend line and a terrible single source of truth. It tells you sentiment is moving, not why. Benchmarks vary wildly by industry, so your own trend over quarters beats any number you borrowed from a blog.
The real value is in the follow-up question. Why did you give that score. That is where the insight to act on lives, not in the headline figure.
Subtract the percentage of detractors, who score 0 to 6, from the percentage of promoters, who score 9 or 10. Passives count in the total but not the score.
It varies hugely by industry, so your own trend over time matters more than any benchmark. Above zero means promoters outnumber detractors.
Passives count in the total response base but add nothing to the score, so a lot of 7s and 8s dilute the percentage of promoters.
No. Pair it with the written comments and with usage and retention data. The score is a headline, the reasons behind it are the story.
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