A marketing agency for SaaS founders who are still the de facto head of marketing and know it does not scale. You built the product, you found the first customers and now growth is the thing eating your week. We give you a marketing function that runs without you in the room, starting with a plan you could hand to anyone.
Most SaaS founders are accidental marketers. You did it because nobody else would, you got further than you expected and now you are the bottleneck. The marketing agency for SaaS founders job is to replace you in the marketing seat without losing what made the early growth work. Your instinct for the product and the customer is the asset. The 60-hour weeks are not.
The trap is hiring too senior too early or too junior too cheap. A $200K VP of Marketing at $1.5M ARR is a runway fire. A cheap freelancer who needs you to brief every task just moves the bottleneck. We sit in between: a senior team that takes the strategy off your plate, runs it and reports in numbers you can scan in five minutes between customer calls.
There is a quieter cost too. A founder who is the marketing bottleneck cannot credibly recruit a senior marketing leader, because the best candidates can see there is no system to inherit, only a founder doing it by feel. Building the system first makes the eventual hire both easier to attract and far more likely to succeed, because they walk into a working engine instead of a blank page.
| What | When | How it helps you | Priority |
|---|---|---|---|
| Strategy off your plate | Week 1 to 3 | The audit turns your instinct about the customer into a written ICP and a 90-day plan you stop having to hold in your head. | First |
| Fast channel signal | Week 4 to 8 | Paid and lifecycle tests tell you what converts before the runway clock forces the next raise. | Lead lever |
| Founder-led content | Month 2+ | Your point of view is the brand at this stage. We ghostwrite and amplify it so it scales past your personal network. | Secondary |
| Lightweight reporting | Ongoing | One dashboard. The five numbers a founder actually needs. No 40-slide monthly deck nobody reads. | Foundation |
| The handoff plan | Month 6+ | When you hire a real marketing leader, they inherit a working system and a documented playbook, not chaos. | Sustained |
| SEO and the long bets | Week 16+ | Held back until the stage is right. Founders do not have runway to wait on plays that compound slowly. | Hold |
The audit call confirms the priority for your specific situation. Book it →
Founders rarely price their own time into the marketing budget, which is exactly why founder-led marketing feels cheap and is not. If you are spending fifteen hours a week on growth, that is fifteen hours not spent on product, hiring or the customer conversations only you can have. At a Series A pace those are the most expensive hours in the company and you are spending them on tasks a senior team could run better.
The math gets worse when you factor in context switching. Marketing done in the gaps between everything else is marketing done badly. The campaign that needed a focused week gets a distracted hour, the channel test never gets a clean read and the reporting that would tell you what is working never gets built. So you conclude marketing does not work for your company, when really it never got run properly.
A marketing agency for SaaS founders fixes the real problem, which is not budget but focus. You buy back your week, the marketing finally gets run by people who do only that and you keep the strategic control that comes from owning the product and the customer. See how the four-phase process works.
Strategy, execution and reporting across the channels that matter at your stage, so marketing stops being the thing you do at 11pm.
The product vision and the customer instinct. We turn those into a marketing motion, we do not pretend to own them.
A marketing engine running without you in every meeting, a plan you could hand to a future hire and your week back.
A marketing agency for SaaS founders takes the growth function off the founder's plate without losing the customer instinct that drove early traction. The job is to turn a founder's scattered marketing efforts into a running system: a written ICP, a 90-day plan, fast channel testing and lightweight reporting. The goal is a marketing engine that works without the founder in every meeting, plus a documented playbook a future marketing hire can inherit.
Usually when marketing is eating more than a day a week of founder time and growth has plateaued because nobody owns it full time. That tends to land between $50K MRR and $3M ARR. Hiring a senior in-house leader too early burns runway and a cheap freelancer just moves the bottleneck back to the founder. An agency that takes the strategy and execution while the founder stays close to product and customers fits that gap.
A VP of Marketing at $1.5M ARR is a six-figure bet on one person's playbook before you know which playbook works. A marketing agency for SaaS founders gives you a senior team across all the channels for less than a single VP salary, finds the repeatable motion first, then hands a working system to the VP you hire later. You de-risk the expensive hire by proving the motion before you make it.
Yes. You own the product vision and the customer relationships and those drive the strategy. We report to you in numbers you can scan in five minutes, not jargon decks. The point is to take execution off your plate, not to take the brand away from you. Most founders stay close to the positioning and hand off everything downstream of it.
Our retainer starts at $7,500 a month with a six-month minimum, which is well under a single senior marketing salary once you count benefits and ramp time. The fixed-fee audit and roadmap engagement is $18,000 if you want a plan you can run yourself or hand to a future hire. We turn down 1 in 3 because the timing or fit is wrong and we will tell you on the call if you are not ready.
Then start with the $18,000 audit and roadmap. You get a 60-page diagnostic, a 90-day plan and a written verdict on which two levers to lead with, with no retainer commitment. Plenty of founders run the plan themselves or with a freelancer for a few months, then come back for the retainer when the timing is right. The plan is yours either way.
Yes. We work with SaaS founders across all seven countries we serve: United States, United Kingdom, Canada, Australia, Singapore, India and Germany. Each has local examples and country-specific playbooks. Use the region selector in the nav to switch.
Yes and many of our founder clients are non-technical. The marketing agency for SaaS founders relationship does not depend on you knowing marketing tactics. It depends on you knowing your customer and your product, which you do. We translate that knowledge into a marketing motion and report back in plain numbers, so you never have to learn paid bidding strategy or technical SEO to know whether it is working.
30 minutes. Your numbers. A written verdict on which two levers move first for your situation. No sales sequence.
Book the 30-minute audit →