TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →
TG3 SaaS/Tools/DAU MAU calculator
Free SaaS calculator

DAU MAU calculator.

Enter your daily and monthly active users to get your stickiness ratio. Free, runs in your browser and nothing is stored.

The calculator

The DAU MAU calculator.

Stickiness (DAU/MAU)
0

This calculator runs entirely in your browser. Nothing you enter is sent anywhere or stored. It is a quick estimate, not financial advice.

The formula

How the DAU MAU calculator works.

Stickiness is daily active users divided by monthly active users, shown as a percentage. A result of 30 percent means the average monthly user is active on roughly 30 percent of days.

It is a quick read on habit. The higher the ratio, the more your monthly users come back day to day rather than dropping in once and disappearing.

What it means

When the DAU MAU ratio is useless.

The ratio only makes sense for products meant for frequent use. A messaging tool should score high. A tax product used once a quarter should not and forcing the metric on it tells you nothing.

For products with a natural weekly or monthly rhythm, a low ratio is not a problem. It is the expected shape of healthy use, so judge it against how your product is actually meant to be used.

Common questions

What people ask about the DAU MAU calculator.

How is the DAU MAU ratio calculated?+

Divide daily active users by monthly active users. A result of 0.5 or 50 percent, means the average monthly user is active on half the days.

What is a good DAU MAU ratio?+

Above 20 percent is often called healthy and above 50 percent excellent but it only matters for products genuinely meant for daily use.

When is the DAU MAU ratio misleading?+

For products with a natural weekly or monthly rhythm. A low ratio there is the expected shape of healthy use, not a sign of trouble.

How do I improve stickiness?+

For daily-use products, build triggers and value moments that pull users back and shorten the path to the action that makes the product worth a daily visit.

More calculators
Viral coefficient calculatorBurn multiple calculatorRunway calculatorGross margin calculatorSaaS discount calculatorTAM SAM SOM calculator

Measuring stickiness on the wrong product?

The 30-minute audit includes whether your engagement metrics fit how your product is used. No sales sequence.

Book the 30-minute audit →
Response inside 4 business hours · We turn down 1 in 3