TG3 SaaS runs full-stack SaaS marketing services for B2B SaaS between $50K MRR and $20M ARR. We are not a SEO-only shop or a paid-only pod. We are the integrated marketing function your growth stage needs. Seven services, one team, one P&L. Below is what each one does, what it costs and which lever moves first for your stage.
Each service below was built for B2B SaaS specifically. Not retrofitted from a generalist agency playbook. Click into any of the seven for the methodology, the tech stack, the case studies and the FAQ. Or just book the audit and we will tell you which one to lead with.
Programmatic SEO, technical fixes, AI search citation capture. Compounds for 18 months past contract. Built for product-led discovery and ICP-specific query patterns, not generic traffic.
LinkedIn, Google, Meta, Capterra and G2 paid. Tuned to a 90 to 140 day SaaS sales cycle. Not last-click-optimised. Built for the warehouse-attributed CAC the CFO will actually sign off.
Editorial that earns AI citations and trust. Two pieces a week minimum, each one a citation candidate. Thought leadership ghostwriting, original data reports, comparison content, video and webinar production.
Onboarding sequences, activation triggers, expansion plays and churn prevention. This is half the SaaS job, not a nice-to-have. Generalist agencies treat lifecycle as an afterthought. We treat it as a primary service.
One-to-one and one-to-few ABM. Intent data, signal triggers, sales play orchestration. Lands at week 8 if the target list is right. Closes the bottom of the funnel on accounts that paid acquisition softens up.
Trial flow, demo request, pricing page and landing page CRO. The cheapest lever in your stack and the one most agencies skip. A 0.4% lift here funds the rest of the marketing.
Warehouse-based attribution that the CFO will sign off. Platform attribution lies past $5M ARR. We rebuild it. HubSpot, Salesforce, Snowflake, BigQuery. Dashboards your team will actually open.
Most SaaS at $5M+ ARR needs the portfolio, not the specialist. But if you want to start with one service first, the audit and roadmap engagement gives you a plan you can run anywhere.
See engagement models & pricing →| Service | Time to impact | Best for | Skip if | Page |
|---|---|---|---|---|
| SaaS SEO | Week 16+ Compounds 18mo | SaaS with a defensible ICP, product-led discovery patterns, content gravity. Best if you have time and want compound returns. | You need pipeline in the next 60 days. SEO is a 4 to 6 month investment. | SaaS SEO → |
| Paid acquisition | Week 4 to 8 Linear | SaaS with cash to spend and an ICP you can name. Fastest signal on whether your messaging actually lands. | You have not nailed messaging yet. Paid amplifies whatever you tell it. Garbage in, garbage spent. | SaaS paid → |
| Content marketing | Month 3+ Compounds | SaaS where the buyer reads to decide. DevTools, fintech, anything category-defining or technical. | Your buyer doesn't read. Some SMB-targeting tools work better with paid + product trials. | SaaS content → |
| Lifecycle marketing | Week 8 to 12 Sustained | Any SaaS with onboarding friction, free trials, freemium or expansion revenue. Almost every B2B SaaS qualifies. | You don't have a product yet. Lifecycle needs activation events to trigger off. | SaaS lifecycle → |
| ABM | Week 8+ Sustained | SaaS targeting accounts above $50K ACV with named target lists. Best for enterprise and mid-market. | Your ACV is under $10K or you sell to a fragmented market. ABM doesn't scale at velocity SaaS pricing. | SaaS ABM → |
| CRO | Week 4 to 6 Linear | SaaS with 5,000+ monthly trial signups, 20,000+ landing page sessions or any pricing page with friction. Cheapest lever. | You don't have enough traffic yet. CRO needs volume to be statistically meaningful. | SaaS CRO → |
| Analytics & RevOps | Week 6 to 10 Foundation | SaaS past $3M ARR where platform attribution has started lying. Foundational. Almost every other service depends on it. | You're under $1M ARR. Build the attribution after the first product-market-fit milestones. | SaaS analytics → |
The audit call ends with a written verdict on which two levers we'd lead with for your specific ARR, ICP and gap. Book the audit →
Most SaaS hires an SEO agency, a PPC agency and a content agency separately. Three vendors, three invoices, three weekly calls and three competing theories of which channel deserves credit. That's the SaaS marketing services failure mode that costs the most. Channels stop talking to each other. Attribution arguments replace strategy. The CFO gets three different stories about the same pipeline.
TG3 SaaS runs the SaaS marketing services as one integrated team. One P&L, one strategy, one accountability. The SEO lead and the paid lead sit in the same standup. The lifecycle pod hands off into ABM. The analytics team reports one number that everyone agrees on. You stop refereeing arguments and start running marketing.
Integration is the boring part nobody promises in a pitch deck. It is also the part that produces 38% lower CAC across the SaaS portfolio we benchmarked against single-vendor stacks. Worth the boredom. See how the team integrates →
The mistake most SaaS founders make: hiring the wrong agency for the wrong stage. The agency that gets you to $1M is rarely the agency that gets you to $10M. Here is the stage-by-stage portfolio we recommend.
You need fast signal. Test 2 to 3 channels with discipline. Paid acquisition surfaces messaging that lands. Lifecycle keeps the trials you already get from leaking. Skip the long-bet SEO play until you have product-market-fit signal.
The first inflection. SEO starts paying back. Content earns AI citations. Paid scales but starts hitting saturation. ABM lands on the accounts paid softens up. You should start seeing diversification away from the dominant first-channel.
The plateau zone. Single-channel dominance breaks. Attribution must move to the warehouse. ABM becomes primary not secondary. Lifecycle drives expansion revenue. Most clients hire TG3 here because the previous agency stopped working.
Most SaaS at $5M+ ARR runs the retainer. Most SaaS at $1M to $5M starts with the audit and roadmap engagement to get a plan they can hand to their in-house team. We publish all three prices on the pricing page. No discovery sales call required to see them.
A SaaS marketing agency runs the full marketing stack for software-as-a-service companies. The work includes SEO built for product-led discovery, paid acquisition tuned to long sales cycles, content marketing aligned to the buying committee, lifecycle marketing for activation and expansion, ABM for the bottom of the funnel, conversion rate optimisation on the trial flow and marketing analytics that reach into the warehouse. TG3 SaaS does all seven under one P&L. More about TG3 →
Seven core services. SaaS SEO, paid acquisition (LinkedIn, Google, Capterra, G2), content marketing, lifecycle and email, account-based marketing, conversion rate optimisation and analytics or RevOps. We run them as one integrated team, not seven specialist contracts.
Yes for the audit and roadmap engagement, no for retainers. Single-service retainers tempt clients to silo work that should be integrated. We sell the audit as a standalone product if you need a plan but our retainer model assumes you want growth from the portfolio, not a single channel. See the three engagement models →
Four ways. Sales cycles are longer (90 to 140 days vs 30 to 45). Buying committees are bigger (13 people on the average B2B SaaS deal in 2026 per Gartner). Lifecycle marketing is half the work, not a nice-to-have. Attribution must reach into the warehouse past $5M ARR because platform attribution lies. SaaS marketing services are tuned for those constraints. The full breakdown →
A fixed-fee, 3-week engagement that produces a 60-page audit of your current marketing, a written verdict on what we will not take on and a 90-day execution plan with weekly KPIs. You leave with a plan you can hand to your in-house team, a freelance pod or to us. No retainer commitment. Pricing on the pricing page →
Yes. Seven country versions of TG3 SaaS at last count. United States, United Kingdom (/uk/), Canada (/ca/), Australia (/au/), Singapore (/sg/), India (/in/) and Germany (/de/). Each country has its own currency in pricing, local case studies, country-specific lingo and a local Calendly slot. Use the region selector in the nav to switch the version of the site.
Twelve weeks for paid and lifecycle to compound. SEO lifts at weeks 16 to 20. ABM lands at week 8 if the target list is right. We tell you on the audit call which lever moves first and we will not sell you the slowest service if your problem is conversion. See the process →
At $1M ARR, lead with paid acquisition for signal, lifecycle for retention, CRO for trial conversion. The expensive long-bet plays (SEO, ABM, original content reports) compound but the early stage needs speed. Wait until $2M to $3M ARR before the long bets. See the Series A page →
The 30-minute audit call is built to answer that question. No sales sequence. No discovery follow-ups. If we can't move you, we tell you on the call and recommend who can.