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TG3 SaaS/Services/Paid acquisition/SalesTech
Paid acquisition · SalesTech

SalesTech PPC agency built for a crowded auction.

SalesTech paid fights a crowded, expensive auction full of funded competitors. We run sharp, ROI-led campaigns aimed at buyers comparing tools now, optimised to CAC and pipeline, not impressions in a bidding war.

Book the 30-minute audit → What we do
Why it's different

Why SalesTech PPC plays by different rules.

SalesTech paid competes in one of the most expensive, crowded auctions in B2B. Well-funded incumbents bid up every obvious keyword, so generic awareness spend just donates budget to the auction. The win is sharp, ROI-led creative aimed at buyers already in-market comparing tools, where intent is high enough to beat the CAC math.

The factorWhy it changes the play
FactorWhat it means
Buyers sell for a livingYour buyer negotiates all day. Weak positioning and soft claims get cut apart on the first call.
ROI is the only languageSalesTech is bought on pipeline and quota impact. Every claim has to ladder to revenue, not features.
Crowded, fast-moving categoryNew entrants every quarter and heavy ad spend. Differentiation has to be sharp or you blend into the stack.
Integration is the moatBuyers ask what it connects to before what it does. CRM and stack fit decide deals.
Fast cycles, high churn riskSales tools get ripped out fast if they do not show value. Onboarding and proof have to land early.
What we do

What a SalesTech PPC agency actually does.

What changes is the angle, not the craft. Here is what a real SalesTech PPC engagement covers.

01

Account structure

Campaigns built around intent and buying stage, not a flat keyword dump. The base everything else sits on.

02

Bottom-funnel capture

Search and social aimed at buyers comparing options now, where the cheapest pipeline hides.

03

Creative testing

Ad and message iteration at pace, because creative is the lever that still moves CAC in 2026.

04

Landing and CRO

Spend lands on pages built to convert through conversion testing, not your homepage.

05

Full-funnel paid

Demand capture plus creation so you aren't only bidding on the same bottom-funnel terms as everyone else.

06

CAC reporting

Every dollar tied to CAC, payback and pipeline, not clicks and CPL.

Where we fit

Where TG3 fits and where it doesn't.

We run Paid acquisition for SalesTech as one of seven channels, not a side project. Across 47 SaaS brands and $84M+ in client pipeline we've built this for SalesTech specifically. See the SalesTech practice, the case studies or the best SaaS PPC agencies guide.

Where we're not the answer: if you only need a one-off task or a tiny budget, a freelancer costs less. We're built for SalesTech companies that want paid acquisition working with the rest of the funnel. See the process or pricing.

Pricing

What SalesTech PPC costs in 2026.

Pricing tracks scope, not quality. Use these market ranges as a sanity check, then ask any agency to map cost to the pipeline it expects to create.

Typical 2026 monthly rangesMarket context, not a quote
Engagement typeTypical monthly rangeBest for
Single-platform management$2,500 to $5,000 plus mediaFounder-led, earlier stage
Multi-channel paid$5,000 to $15,000 plus mediaScaling a proven motion
Full-funnel paid with CRO$15,000 plusMid-market and enterprise
FAQ

SalesTech PPC questions, answered.

What is SalesTech paid acquisition?+

It's paid media built for SalesTech buying journeys, optimised to CAC and pipeline rather than clicks, usually paired with landing-page and creative testing.

How much does a SalesTech PPC agency cost in 2026?+

Single-platform management runs $2,500 to $5,000 a month plus media. Multi-channel runs $5,000 to $15,000 plus media and full-funnel paid with CRO starts around $15,000.

How long until paid works for SalesTech?+

Paid usually needs 60 to 90 days for meaningful data because of long cycles and multi-touch attribution. Early gains can show in 30 days.

Percentage of spend or flat fee?+

Both exist. Percentage of spend can misalign incentives as budgets grow. Flat or scoped retainers tend to align the agency with outcomes.

Why specialise in SalesTech marketing?+

SalesTech buyers are sales pros who see through soft positioning and buy purely on pipeline impact. A specialist speaks ROI and stack-fit fluently, where a generalist gets cut apart on the first call.

Agency or in-house for SalesTech paid?+

An agency brings platform skill and creative testing on day one. In-house owns it long term. Most teams scale with an agency then bring it in-house once the motion is proven.

More SaaS marketing for salestech
ABM for salestechAnalytics for salestechContent for salestechCRO for salestechLifecycle for salestechSEO for salestech

See where your SalesTech funnel leaks.

SalesTech buyers are the toughest in B2B and the category is brutal. Book a 30-minute audit and we will find where your funnel loses them. No sales sequence.

Book the audit call →
6 SaaS engagements a quarter · 47 brands scaled · $84M+ pipeline