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TG3 SaaS/Services/Paid acquisition/PropTech SaaS
Paid acquisition · PropTech SaaS

PropTech SaaS PPC agency for the right market.

PropTech paid has to respect a slow, considered buyer and pick its market. Residential and commercial are different worlds. We run ROI-led campaigns aimed at in-market buyers in the right segment, tied to pipeline.

Book the 30-minute audit → What we do
Why it's different

Why PropTech SaaS PPC plays by different rules.

PropTech paid faces a buyer who does not impulse-buy software and a market split between residential and commercial. Broad spend wastes budget on the wrong segment and on people not ready to switch from how they have always worked. Paid here is precise, ROI-led and aimed at genuine in-market intent in one clear lane, not awareness for its own sake.

The factorWhy it changes the play
FactorWhat it means
Relationship-led buyersReal estate runs on relationships and adopts software slowly. Trust and proof beat slick demos.
Long, high-value dealsProperty deals and portfolios are large and considered. Cycles are long and references carry weight.
Fragmented stackThe property tech stack is messy and varied. Integration and fit questions dominate evaluation.
ROI in a low-margin worldReal estate margins are tight, so software has to prove clear cost or revenue impact to get adopted.
Two markets at onceResidential and commercial are very different buyers. Positioning has to pick its lane, not blur them.
What we do

What a PropTech SaaS PPC agency actually does.

What changes is the angle, not the craft. Here is what a real PropTech SaaS PPC engagement covers.

01

Account structure

Campaigns built around intent and buying stage, not a flat keyword dump. The base everything else sits on.

02

Bottom-funnel capture

Search and social aimed at buyers comparing options now, where the cheapest pipeline hides.

03

Creative testing

Ad and message iteration at pace, because creative is the lever that still moves CAC in 2026.

04

Landing and CRO

Spend lands on pages built to convert through conversion testing, not your homepage.

05

Full-funnel paid

Demand capture plus creation so you aren't only bidding on the same bottom-funnel terms as everyone else.

06

CAC reporting

Every dollar tied to CAC, payback and pipeline, not clicks and CPL.

Where we fit

Where TG3 fits and where it doesn't.

We run Paid acquisition for PropTech SaaS as one of seven channels, not a side project. Across 47 SaaS brands and $84M+ in client pipeline we've built this for PropTech SaaS specifically. See the PropTech SaaS practice, the case studies or the best SaaS PPC agencies guide.

Where we're not the answer: if you only need a one-off task or a tiny budget, a freelancer costs less. We're built for PropTech SaaS companies that want paid acquisition working with the rest of the funnel. See the process or pricing.

Pricing

What PropTech SaaS PPC costs in 2026.

Pricing tracks scope, not quality. Use these market ranges as a sanity check, then ask any agency to map cost to the pipeline it expects to create.

Typical 2026 monthly rangesMarket context, not a quote
Engagement typeTypical monthly rangeBest for
Single-platform management$2,500 to $5,000 plus mediaFounder-led, earlier stage
Multi-channel paid$5,000 to $15,000 plus mediaScaling a proven motion
Full-funnel paid with CRO$15,000 plusMid-market and enterprise
FAQ

PropTech SaaS PPC questions, answered.

What is PropTech SaaS paid acquisition?+

It's paid media built for PropTech SaaS buying journeys, optimised to CAC and pipeline rather than clicks, usually paired with landing-page and creative testing.

How much does a PropTech SaaS PPC agency cost in 2026?+

Single-platform management runs $2,500 to $5,000 a month plus media. Multi-channel runs $5,000 to $15,000 plus media and full-funnel paid with CRO starts around $15,000.

How long until paid works for PropTech SaaS?+

Paid usually needs 60 to 90 days for meaningful data because of long cycles and multi-touch attribution. Early gains can show in 30 days.

Percentage of spend or flat fee?+

Both exist. Percentage of spend can misalign incentives as budgets grow. Flat or scoped retainers tend to align the agency with outcomes.

Why specialise in PropTech marketing?+

PropTech sells into a traditional, relationship-led industry that adopts software slowly and buys on proven ROI. A specialist earns trust with evidence and references, where a generalist's slick demo bounces off.

Agency or in-house for PropTech SaaS paid?+

An agency brings platform skill and creative testing on day one. In-house owns it long term. Most teams scale with an agency then bring it in-house once the motion is proven.

More SaaS marketing for proptech SaaS
ABM for proptech SaaSAnalytics for proptech SaaSContent for proptech SaaSCRO for proptech SaaSLifecycle for proptech SaaSSEO for proptech SaaS

See where your PropTech funnel leaks.

PropTech sells to a cautious, ROI-driven buyer in a slow-adopting industry. Book a 30-minute audit and we will find where your funnel loses them. No sales sequence.

Book the audit call →
6 SaaS engagements a quarter · 47 brands scaled · $84M+ pipeline