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TG3 SaaS/Services/Paid acquisition/MarTech
Paid acquisition · MarTech

MarTech PPC agency built for a crowded auction.

MarTech paid is judged by people who buy ads for a living, in one of the most expensive auctions there is. We run sharp, proof-led campaigns aimed at in-market buyers, optimised to CAC, because lazy creative gets noticed and dismissed.

Book the 30-minute audit → What we do
Why it's different

Why MarTech PPC plays by different rules.

MarTech paid fights a crowded, costly auction and your buyer evaluates your ads as a peer. A marketer who sees a generic, poorly-targeted ad concludes the product is generic too. The bar is doubly high: you compete on cost against funded rivals and on craft in front of the only audience that grades your creative.

The factorWhy it changes the play
FactorWhat it means
You market to marketersYour buyer runs campaigns for a living and spots every tactic. Lazy marketing fails instantly here.
Proof over polishMarketers distrust hype because they sell it. Data, benchmarks and real results carry more than slogans.
Brutal category competitionMarTech is one of the most crowded categories in software. Sharp positioning is survival, not nicety.
Stack and integration fitMarketers ask how it fits the existing stack before anything else. Integrations decide adoption.
Short attention, high standardsThis audience has seen every play. You get one shot to be relevant before they tune out.
What we do

What a MarTech PPC agency actually does.

What changes is the angle, not the craft. Here is what a real MarTech PPC engagement covers.

01

Account structure

Campaigns built around intent and buying stage, not a flat keyword dump. The base everything else sits on.

02

Bottom-funnel capture

Search and social aimed at buyers comparing options now, where the cheapest pipeline hides.

03

Creative testing

Ad and message iteration at pace, because creative is the lever that still moves CAC in 2026.

04

Landing and CRO

Spend lands on pages built to convert through conversion testing, not your homepage.

05

Full-funnel paid

Demand capture plus creation so you aren't only bidding on the same bottom-funnel terms as everyone else.

06

CAC reporting

Every dollar tied to CAC, payback and pipeline, not clicks and CPL.

Where we fit

Where TG3 fits and where it doesn't.

We run Paid acquisition for MarTech as one of seven channels, not a side project. Across 47 SaaS brands and $84M+ in client pipeline we've built this for MarTech specifically. See the MarTech practice, the case studies or the best SaaS PPC agencies guide.

Where we're not the answer: if you only need a one-off task or a tiny budget, a freelancer costs less. We're built for MarTech companies that want paid acquisition working with the rest of the funnel. See the process or pricing.

Pricing

What MarTech PPC costs in 2026.

Pricing tracks scope, not quality. Use these market ranges as a sanity check, then ask any agency to map cost to the pipeline it expects to create.

Typical 2026 monthly rangesMarket context, not a quote
Engagement typeTypical monthly rangeBest for
Single-platform management$2,500 to $5,000 plus mediaFounder-led, earlier stage
Multi-channel paid$5,000 to $15,000 plus mediaScaling a proven motion
Full-funnel paid with CRO$15,000 plusMid-market and enterprise
FAQ

MarTech PPC questions, answered.

What is MarTech paid acquisition?+

It's paid media built for MarTech buying journeys, optimised to CAC and pipeline rather than clicks, usually paired with landing-page and creative testing.

How much does a MarTech PPC agency cost in 2026?+

Single-platform management runs $2,500 to $5,000 a month plus media. Multi-channel runs $5,000 to $15,000 plus media and full-funnel paid with CRO starts around $15,000.

How long until paid works for MarTech?+

Paid usually needs 60 to 90 days for meaningful data because of long cycles and multi-touch attribution. Early gains can show in 30 days.

Percentage of spend or flat fee?+

Both exist. Percentage of spend can misalign incentives as budgets grow. Flat or scoped retainers tend to align the agency with outcomes.

Why specialise in MarTech marketing?+

In MarTech you are marketing to marketers who run campaigns daily and spot every tactic. A specialist knows proof beats polish here, where generic marketing fails in front of the toughest possible audience.

Agency or in-house for MarTech paid?+

An agency brings platform skill and creative testing on day one. In-house owns it long term. Most teams scale with an agency then bring it in-house once the motion is proven.

More SaaS marketing for martech
ABM for martechAnalytics for martechContent for martechCRO for martechLifecycle for martechSEO for martech

See where your MarTech funnel leaks.

You are marketing to the toughest audience there is, marketers who spot every tactic. Book a 30-minute audit and we will find where your funnel loses them. No sales sequence.

Book the audit call →
6 SaaS engagements a quarter · 47 brands scaled · $84M+ pipeline