TG3 47 SaaS brands scaled and $84M+ in client pipeline generated. See the proof → Free: 20 SaaS calculators, no signup. CAC, LTV, churn, Rule of 40. Open the tools → We rebuild attribution at the warehouse so every channel gets honest credit. See how →
TG3 SaaS/Services/Analytics/DevTools
SaaS analytics · DevTools

DevTools analytics agency built for honest attribution.

In devtools the signup is rarely the buyer. An individual developer adopts, then a deal forms later. We build attribution that connects bottom-up adoption to the account it eventually becomes, in the warehouse, tied to revenue.

Book the 30-minute audit → What we do
Why it's different

Why DevTools analytics plays by different rules.

DevTools growth is bottom-up. A developer finds you, tries the free tier and adopts long before anyone signs a contract. The person who converts is not the person who pays, so attribution has to connect individual activation to the account deal that follows months later.

The factorWhy it changes the play
FactorWhat it means
Developers distrust marketingYour buyer detects spin instantly. Plain technical truth outperforms polish.
Docs and DX are marketingGreat docs, quickstarts and free tiers sell harder than any landing page.
Bottom-up adoptionIndividual developers adopt first and budget follows. You win the engineer before the buyer.
Technical accuracyOne wrong code sample loses the room. Content has to be right, not just readable.
Community and OSSReputation lives in communities and repos, not ad networks. You earn it, you can't buy it.
What we do

What a DevTools analytics agency actually does.

The goal never changes: attribution you can trust, built in the warehouse, tied to revenue. Here is what a real DevTools analytics engagement covers.

01

Warehouse foundation

Attribution built in your data warehouse as the single source of record, not platform reports that each claim the same conversion.

02

Multi-touch attribution

Models that credit the whole journey across paid, organic and sales, with the limits stated honestly.

03

Revenue reporting

Dashboards tied to pipeline and ARR, not clicks and sessions, so every spend decision has a revenue line behind it.

04

RevOps and data plumbing

Marketing, sales and customer data joined into one revenue view so the funnel is visible end to end.

05

Spend reallocation

Findings turned into budget moves, shifting dollars off what only looks good and onto what creates pipeline.

06

Forecasting and benchmarks

Models that tie channel inputs to forecast pipeline, with benchmarks you can actually plan against.

Where we fit

Where TG3 fits and where it doesn't.

We run SaaS analytics for DevTools as one of seven channels, not a side project. Across 47 SaaS brands and $84M+ in client pipeline we've built this for DevTools specifically. See the DevTools practice, the case studies or the best SaaS analytics agencies guide.

Where we're not the answer: if you only need a one-off task or a tiny budget, a freelancer costs less. We're built for DevTools companies that want saas analytics working with the rest of the funnel. See the process or pricing.

Pricing

What DevTools analytics costs in 2026.

Pricing tracks scope, not quality. Use these market ranges as a sanity check, then ask any agency to map cost to the pipeline it expects to create.

Typical 2026 monthly rangesMarket context, not a quote
Engagement typeTypical monthly rangeBest for
Analytics audit and setup$10,000 to $20,000Standing up attribution and dashboards
Ongoing analytics and RevOps$18,000 to $45,000Running attribution and reallocation
Full RevOps build$35,000 plusWarehouse and the full revenue stack
FAQ

DevTools analytics questions, answered.

What is DevTools analytics?+

It's marketing and revenue analytics built for DevTools companies, with attribution in your warehouse tied to pipeline and ARR rather than platform-reported clicks.

How much does a DevTools analytics agency cost in 2026?+

An audit and setup runs $10,000 to $20,000 a month. Ongoing analytics and RevOps runs $18,000 to $45,000 and a full warehouse build starts around $35,000.

How long until analytics pays off for DevTools?+

Setup takes a few weeks. The real payoff lands the first time the data changes a spend decision, usually within a quarter once attribution exposes what truly drives pipeline.

Warehouse or platform attribution?+

Warehouse, every time. Platform numbers double-count because each ad network claims the same conversion. A warehouse gives one source of record the whole team can trust.

Will developers actually read this?+

Only if it's technically right and free of spin. We write for engineers first with accurate examples, because devtools buyers detect marketing instantly.

Agency or in-house for DevTools analytics?+

An agency brings attribution modelling and RevOps skill on day one. In-house owns it long term. Most teams stand the system up with an agency then run it in-house.

More SaaS marketing for devtools
ABM for devtoolsContent for devtoolsCRO for devtoolsLifecycle for devtoolsPaid media for devtoolsSEO for devtools

See what your devtools funnel really does.

Bottom-up adoption breaks standard attribution. Book a 30-minute audit and we will map activation to revenue. No sales sequence.

Book the audit call →
6 SaaS engagements a quarter · 47 brands scaled · $84M+ pipeline